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S

Sidharth Muralidharan

southern methodist university

20H指数
48论文数
1.6K被引数
收录论文 19
发表时间
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How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI女性如何回应计算机生成的包容性广告：在人工智能时代倡导身体积极性
errJournal of Advertising
IF7
err2026-04-07
err0
PREAI
errQuan Xie; Sidharth Muralidharan; Joe Phua
err分享
err收藏
Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in Advertising使用文化智能（CQ）解释广告中Y世代与婴儿潮世代对残疾模特偏好的差异
errcurrent issues and research in advertising
IF0
err2025-07-22
err0
PREAI
errCarrie La Ferle; Sidharth Muralidharan; Osnat Roth-Cohen
err分享
err收藏
Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness世代之间的多样性，公平性和包容性 (DEI): 调查对残疾模型和广告效果的态度
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-04-29
err2
PREAI
errMuralidharan, Sidharth; La Ferle, Carrie; Roth-Cohen, Osnat
err分享
err收藏
Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers' psychological tendencies and value perceptions of branded NFTs
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2023-09-27
err14
PREAI
errXie, Quan; Muralidharan, Sidharth; Edwards, Steven M.
err分享
err收藏
It's a comparison game! The roles of social comparison, perceived exclusivity and perceived financial benefits in non-fungible token marketing
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2023-07-01
err5
PREAI
errXie, Quan; Muralidharan, Sidharth
err分享
err收藏
Mirror, mirror, on the wall. Who is the greenest of them all? the impact of green advertising cues on generational cohorts
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2023-03-13
err8
PREAI
errMuralidharan, Sidharth; La Ferle, Carrie; Roth-Cohen, Osnat
err分享
err收藏
Mediating roles of karma and self-enhancement in the effect of religious and spiritual primes on bystanders' reporting intention
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2022-05-13
err4
PREAI
errMuralidharan, Sidharth
err分享
err收藏
Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of US Christians and the Nonreligious during COVID-19
errJOURNAL OF ADVERTISING
IF7
err2022-01-04
err4
errOAAI
errLa Ferle, Carrie; Muralidharan, Sidharth; Roth-Cohen, Osnat
err分享
err收藏
Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs: a study of bystander intervention in the era of COVID-19
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2021-10-08
err3
PREAI
errMuralidharan, Sidharth; Pookulangara, Sanjukta
err分享
err收藏
Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India
errJOURNAL OF ADVERTISING
IF7
err2019-10-24
err21
PREAI
errLa Ferle, Carrie; Muralidharan, Sidharth; Kim, Eunjin (Anna)
err分享
err收藏
Can Empathy Offset Low Bystander Efficacy? Effectiveness of Domestic Violence Prevention Narratives in India
errHEALTH COMMUNICATION
IF2.7
err2019-06-03
err11
PREAI
errMuralidharan, Sidharth; Kim, Eunjin (Anna)
err分享
err收藏
'I owe my life to the kind individual who called the helpline': exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2019-01-19
err16
PREAI
errMuralidharan, Sidharth; Kim, Eunjin (Anna)
err分享
err收藏
Religious symbolism in the digital realm: A social advertising approach to motivate bystanders to aid victims of cyberbullying
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2018-11-28
err12
PREAI
errMuralidharan, Sidharth; La Ferle, Carrie
err分享
err收藏
Studying the impact of religious symbols on domestic violence prevention in India: applying the theory of reasoned action to bystanders' reporting intentions
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2017-06-20
err27
PREAI
errMuralidharan, Sidharth; La Ferle, Carrie; Pookulangara, Sanjukta
err分享
err收藏
Understanding Social Media Peer Communication and Organization-Public Relationships: Evidence From China and the United States
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err2016-10-23
err30
PREAI
errMen, Linjuan Rita; Muralidharan, Sidharth
err分享
err收藏
How Peer Communication and Engagement Motivations Influence Social Media Shopping Behavior: Evidence from China and the United States
errCYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
IF3.9
err2015-10-01
err34
PREAI
errMuralidharan, Sidharth; Men, Linjuan Rita
err分享
err收藏
How Culture Influences the Social'' in Social Media: Socializing and Advertising on Smartphones in India and the United States文化如何影响社交媒体中的 “社交”: 印度和美国智能手机上的社交和广告
errCYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
IF3.9
err2015-06-01
err20
PREAI
errMuralidharan, Sidharth; La Ferle, Carrie; Sung, Yongjun
err分享
err收藏
The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum
errPUBLIC RELATIONS REVIEW
IF3.4
err2011-09-01
err117
PREAI
errMuralidharan, Sidharth; Dillistone, Kristie; Shin, Jae-Hwa
err分享
err收藏
Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts
errPUBLIC RELATIONS REVIEW
IF3.4
err2011-06-01
err198
PREAI
errMuralidharan, Sidharth; Rasmussen, Leslie; Patterson, Daniel; Shin, Jae-Hwa
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
Y
Yongjun Sung
H 指数: 44 · 论文数: 190
L
Linjuan Rita Men
H 指数: 39 · 论文数: 122
J
Joe Phua
H 指数: 27 · 论文数: 63
S
Steven M. Edwards
H 指数: 27 · 论文数: 56
E
eunjin Kim
H 指数: 25 · 论文数: 309
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