Peggy M. L. Ng - Publications, H-index & Citations

Peggy M. L. Ng

the hong kong polytechnic university

21H指数

78论文数

1.5K被引数

收录论文 28

发表时间

Going Green with AI-Powered Virtual Influencers: The Role of Social Cues, Source Credibility and Environmental Identity 借助AI驱动的虚拟网红实现绿色转型：社会线索、信息源可信度与环境身份的作用

International Journal of Human–Computer Interaction

IF4.9

2025-09-24

OAAI

Calvin Wan; Daisy Lee; Peggy M. L. Ng; Tiffany Cheng Han Leung

Does simulation learning environment matter? Student engagement in higher education 模拟学习环境重要吗？高等教育中的学生参与

Education and Information Technologies

IF5.4

2025-09-04

PREAI

Tai Ming Wut; Helen Shun-mun Wong; Peggy Mei-lan Ng

Bonus or burden? Exploring the interplay of FOMO and attitudes on DeepSeek adoption, managing information and firm performance in China 奖励还是负担？探索FOMO和态度对DeepSeek采用、信息管理与公司绩效在中国之间的相互作用

Journal of Enterprise Information Management

IF6.4

2025-08-13

PREAI

Peggy M. L. Ng; Jason K. Y. Chan; Raymond Kwong; Man Lung Jonathan Kwok; Mei Mei Lau; Po Kin Chow

Exploring the role of internal social media in fostering employee green behavior (EGB)

SUSTAINABLE FUTURES

IF4.9

2025-06-01

OAAI

Ng, Peggy M. L.; Wut, Tai Ming; Chan, Jason K. Y.; Lau, Mei Mei; Cheung, Cherry T. Y.; Kwok, Man Lung Jonathan; Choy, Ellesmere T. K.

Sustainable green dining: The power of responsible consumption and waste reduction on revisit intention 可持续绿色餐饮：负责任消费和减少浪费对再次光顾意愿的影响

SUSTAINABLE FUTURES

IF4.9

2025-06-01

OAAI

Lau, Mei Mei; Ng, Peggy Mei Lan; Chan, Jason Kai Yue

Is more immersive always better? VR CAVE vs. desktop VR for shaping tourists’ attitudes and sustainable VR tourism intentions 更沉浸是否总是更好？VR CAVE与桌面VR对塑造游客态度和可持续VR旅游意图的比较

Journal of Hospitality and Tourism Technology

IF6.9

2025-05-28

PREAI

Calvin Wan; Peggy M.L. Ng; Cherry T.Y. Cheung; Kam Kong Lit; Mei Mei Lau

I am proud of using ChatGPT: a moderated-mediating model of bandwagon effect on pride through habit formation

ONLINE INFORMATION REVIEW

IF3.5

2025-02-26

PREAI

Kwok, Man Lung Jonathan; Kwong, Raymond; Ng, Peggy M. L.; Chan, Jason Kai Yue; Lau, Mei Mei

Fostering social entrepreneurship through social capital approach: an empirical study in China

JOURNAL OF INTELLECTUAL CAPITAL

IF6.8

2025-02-11

PREAI

Ng, Peggy M. L.; Lit, Kam Kong; Chan, Jason K. Y.; Cheung, Cherry Tin Yan; Choy, Ellesmere T. K.

Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers' materialistic values

JOURNAL OF FASHION MARKETING AND MANAGEMENT

IF3.3

2024-11-26

PREAI

Cheung, Cherry T. Y.; Ng, Peggy M. L.; Lo, On-Ting; Keung, Sammi

The impact of digital technology training on developing academics' digital competence in higher education context 高等教育背景下数字技术培训对培养学者数字能力的影响

EDUCATION AND TRAINING

IF3.2

2024-10-29

PREAI

Ng, Peggy M. L.; Chow, Po Kin; Wong, Phoebe; Luk, Wai Ming Bernard

The role of anthropomorphism and racial homophily of virtual influencers in encouraging low- versus high-cost pro-environmental behaviors 虚拟影响者的拟人化和种族同质性在鼓励低成本和高成本的亲环境行为中的作用

PSYCHOLOGY & MARKETING

IF9.1

2024-05-02

OAAI

Wan, Calvin; Lee, Daisy; Ng, Peggy

Virtual Reality and Augmented Reality of Tourism Research: A Review and Research Agenda 旅游研究中的虚拟现实与增强现实：综述与研究议程

Journal of Quality Assurance in Hospitality & Tourism

IF2.3

2024-04-05

PREAI

Tai Ming Wut; Mei-Lan Peggy Ng

Is uniform pricing by competing retailers perceived as fair?竞争零售商认为统一定价是公平的吗？

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2024-04-05

PREAI

Wong, Phoebe; Vanharanta, Markus; Ng, Peggy M. L.; Wong, Tony

Green consumption and sustainable development: The effects of perceived values and motivation types on green purchase intention

BUSINESS STRATEGY AND THE ENVIRONMENT

IF13.3

2023-08-16

PREAI

Ng, Peggy M. L.; Cheung, Cherry T. Y.; Lit, Kam Kong; Wan, Calvin; Choy, Ellesmere T. K.

Engaging university students in online learning: a regional comparative study from the perspective of social presence theory

computers education

IF4.7

2023-05-29

OAAI

Wut, Tai Ming; Ng, Peggy Mei-lan; Low, Mei Peng

Enhancing Knowledge Sharing Behaviour in Building Academics' Career Capital in Higher Education: The Mediating Role of Innovative Climate

TECHNOLOGY KNOWLEDGE AND LEARNING

IF3.5

2022-12-11

PREAI

Ng, Peggy M. L.; Wut, Tai Ming; Lo, Man Fung

Examining purchase intention for luxury fashion: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories

YOUNG CONSUMERS

IF5

2022-12-01

PREAI

Lau, Mei Mei; Ng, Peggy Mei Lan; Chan, Elaine Ah Heung; Cheung, Cherry Tin Yan

Remote work as a new normal? The technology-organization-environment (TOE) context

TECHNOLOGY IN SOCIETY

IF12.5

2022-08-01

OAAI

Ng, Peggy M. L.; Lit, Kam Kong; Cheung, Cherry T. Y.

Enhancing perceived employability through work-integrated learning

EDUCATION AND TRAINING

IF3.2

2022-05-31

PREAI

Ng, Peggy M. L.; Wut, Tai Ming; Chan, Jason K. Y.

Why do young people do things for the environment? The effect of perceived values on pro-environmental behaviour 年轻人为什么要为环境做事情？感知价值观对亲环境行为的影响

YOUNG CONSUMERS

IF5

2022-04-21

PREAI

Ng, Peggy Mei Lan; Cheung, Cherry Tin Yan

研究方向