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M
Moutusy Maity
Southeast Missouri State University
15
H指数
54
论文数
1.3K
被引数
0
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27
发表时间
发表时间
IF
被引数
Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market
奢侈时尚领域可持续发展的演变范式:来自新兴市场的证据
Journal of Consumer Behaviour
IF
5.2
2026-09-02
0
OA
AI
Sandipan Sen; Sphurti Sewak; Swati Singh; Moutusy Maity; Aniruddha Pangarkar
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Driving Consumer Engagement and Usage Intention in AI-Driven Products: The Role of Personal Control
驱动消费者参与和AI驱动产品的使用意向:个人控制的作用
Journal of Consumer Behaviour
IF
5.2
2026-02-16
0
PRE
AI
Vinish Kathuria; Moutusy Maity; Hyokjin Kwak
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An integrated framework for understanding innovative digital payment adoption and continued usage by small offline retailers
一个用于理解小型线下零售商创新数字支付采纳和持续使用的整合框架
Cogent Economics & Finance
IF
2.5
2025-12-31
4
PRE
AI
Thanigan, Jayanthi; Reddy, N. Srinivasa; Maity, Moutusy; Sethuraman, Priya; Rajesh, J. Irudhaya
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Influencers as strategic communication sources: impact of their characteristics on consumer purchase intentions - a meta-analytic structural equation model
JOURNAL OF COMMUNICATION MANAGEMENT
IF
2.1
2025-03-01
0
PRE
AI
Bachwani, Srishti; Mishra, Anubhav; Maity, Moutusy
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Understanding the evolution of engagement with brand posts on social media using agent-based models
EUROPEAN JOURNAL OF MARKETING
IF
5.1
2024-10-28
0
PRE
AI
Gurazada, Pavankumar; Maity, Moutusy
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Game On: Enhancing Customer Engagement Through Influencers' Gamified Messages
游戏开启: 通过影响者的游戏化信息增强客户参与度
JOURNAL OF TRAVEL RESEARCH
IF
7
2024-10-25
1
PRE
AI
Kapoor, Payal; Balaji, M. S.; Maity, Moutusi
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Luxury value perceptions and consumer outcomes: A meta-analysis
奢侈品价值感知与消费者结果: 荟萃分析
PSYCHOLOGY & MARKETING
IF
9.1
2024-09-10
0
OA
AI
Akarsu, Tugra; Shaikh, Shayan; Maity, Moutusi
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Integrated community-based internal branding - A holistic approach to internal branding for B2B organizations
INDUSTRIAL MARKETING MANAGEMENT
IF
7.5
2024-07-01
0
OA
AI
Prashar, Atul; Maity, Moutusy
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From discomfort to desirable: The effect of embarrassment on prosocial consumption
PSYCHOLOGY & MARKETING
IF
9.1
2024-04-23
1
OA
AI
Sangwan, Vaishali; Maity, Moutusy; Tripathi, Sanjeev; Chakraborty, Anirban
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Building employee commitment through internal branding - a meta-analytic study
EUROPEAN JOURNAL OF MARKETING
IF
5.1
2024-04-10
3
OA
AI
Prashar, Atul; Maity, Moutusy
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Consumer embarrassment: A systematic literature review and research agenda
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF
7.6
2024-03-16
0
PRE
AI
Sangwan, Vaishali; Maity, Moutusy
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Revisiting the Received Image of Machiavelli in Business Ethics Through a Close Reading of The Prince and Discourses
JOURNAL OF BUSINESS ETHICS
IF
6.7
2023-07-13
0
OA
AI
Maity, Moutusy; Roy, Nandita; Majumder, Doyeeta; Chakravarty, Prasanta
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Polarization and social media: A systematic review and research agenda
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF
13.3
2022-10-01
35
PRE
AI
Arora, Swapan Deep; Singh, Guninder Pal; Chakraborty, Anirban; Maity, Moutusy
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The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam
JOURNAL OF MACROMARKETING
IF
2.3
2022-05-22
4
PRE
AI
Sarker, Tapan; Dey, Subhendu; Maity, Moutusy; Arli, Denni; Nguyen, Giang
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Observational learning: Influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF
7.6
2021-12-27
3
PRE
AI
Patil, Ashutosh; Malhotra, Naresh K.; Maity, Moutusy
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Influence of parents, peers, and media on adolescents' consumer knowledge, attitudes, and purchase behavior: A meta-analysis
父母,同伴和媒体对青少年消费者知识,态度和购买行为的影响: 荟萃分析
JOURNAL OF CONSUMER BEHAVIOUR
IF
5.2
2021-05-12
25
PRE
AI
Mishra, Anubhav; Maity, Moutusy
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Why consumers exaggerate in online reviews? Moral disengagement and dark personality traits *
为什么消费者在在线评论中夸大?道德脱离和黑暗人格特质 *
JOURNAL OF RETAILING AND CONSUMER SERVICES
IF
13.1
2021-05-01
56
PRE
AI
Kapoor, Payal S.; Balaji, M. S.; Maity, Moutusy; Jain, Nikunj Kumar
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Technology product coolness and its implication for brand love
JOURNAL OF RETAILING AND CONSUMER SERVICES
IF
13.1
2021-01-01
52
PRE
AI
Tiwari, Amit Anand; Chakraborty, Anirban; Maity, Moutusy
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Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework
JOURNAL OF MACROMARKETING
IF
2.3
2020-09-22
19
PRE
AI
Maity, Moutusy; Singh, Ramendra
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Explaining normative behavior in information technology use
information technology
IF
5.6
2019-02-04
21
PRE
AI
Maity, Moutusy; Bagchi, Kallol; Shah, Arunima; Misra, Ankita
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研究方向
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合作学者
合作期刊
N
Naresh K. Malhotra
H 指数: 65 · 论文数: 335
M
M.S. Balaji
H 指数: 45 · 论文数: 143
D
Denni Arli
H 指数: 37 · 论文数: 139
T
Tapan Sarker
H 指数: 26 · 论文数: 213
R
Ramendra Singh
H 指数: 24 · 论文数: 138
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