How Heterogeneous Are Music Genre Listeners?音乐类型的听众有多不同？AUSTRALASIAN MARKETING JOURNALIF3.82025-02-150PRE
Chinese Wine Consumers' Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and AntecedentsAUSTRALASIAN MARKETING JOURNALIF3.82023-04-108PRE
Death by 1000 'true fans': Do marketing laws apply to music listening?1000 “真正的粉丝” 的死亡: 营销法律适用于音乐聆听吗？JOURNAL OF CONSUMER BEHAVIOURIF5.22022-11-255OA
Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Methodhospitality marketing managementIF32020-07-283PREAI
Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environmentJOURNAL OF RETAILING AND CONSUMER SERVICESIF13.12018-07-0164PREAI
Why familiar brands are sometimes harder to rememberEUROPEAN JOURNAL OF MARKETINGIF5.12016-04-1121PREAI
Exploring the integration of social media within integrated marketing communication frameworks Perspectives of services marketersMARKETING INTELLIGENCE & PLANNINGIF5.42016-02-0191PREAI
Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern?JOURNAL OF CONSUMER BEHAVIOURIF5.22015-06-0927OAAI
Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USAJOURNAL OF BUSINESS RESEARCHIF9.82015-02-0173PREAI
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