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S

Steven Bellman

ehrenberg-bass institute

30H指数
146论文数
3.6K被引数
收录论文 33
发表时间
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Do brands need search advertising?品牌需要搜索广告吗？
errJournal of Business Research
IF9.8
err2026-08-27
err0
errOAAI
errIlmira Beknazarova; Justin Cohen; Carl Driesener; Nicole Hartnett; Steven Bellman
err分享
err收藏
Introduction to Special Issue on Contributions of Biometrics to Advertising Research特刊导言：生物计量学对广告研究的贡献
errJournal of Advertising
IF7
err2025-10-23
err0
errOAAI
errRobert F. Potter; Glenna L. Read; Steven Bellman
err分享
err收藏
Promotional Strategies for Standalone Apps: A Systematic Review and Research Agenda独立应用促销策略：系统综述与研究议程
errAustralasian Marketing Journal
IF3.8
err2025-08-09
err0
errOAAI
errNaser Pourazad; Lucy Simmonds; Steven Bellman
err分享
err收藏
How to accurately measure attention to video advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-12-03
err0
errOAAI
errHartnett, Nicole; Bellman, Steven; Beal, Virginia; Kennedy, Rachel; Charron, Claire; Varan, Duane
err分享
err收藏
The effects and mechanism of discounting unit price
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2024-10-08
err0
PREAI
errKhan, Huda; Saeed, Muhammad Rashid; Bellman, Steven; Lee, Richard
err分享
err收藏
Construal level theory in advertising research: A systematic review and directions for future research广告研究中的解释水平理论: 系统回顾与未来研究方向
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2024-10-01
err1
errOAAI
errSaeed, Muhammad Rashid; Khan, Huda; Lee, Richard; Lockshin, Larry; Bellman, Steven; Cohen, Justin; Yang, Song
err分享
err收藏
The mirror effect in online survey data: Evidence and implications for marketing theory and strategy
errPSYCHOLOGY & MARKETING
IF9.1
err2024-05-15
err0
PREAI
errStocchi, Lara; Bellman, Steve; Pourazad, Naser; Michaelidou, Nina; Wright, Malcolm
err分享
err收藏
Influence of dynamic content on visual attention during video advertisements
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-07-18
err11
errOAAI
errWooley, Brooke; Bellman, Steven; Hartnett, Nicole; Rask, Amy; Varan, Duane
err分享
err收藏
Product Placement and Integrated Marketing Communications Effects on an Informational TV Program
errJOURNAL OF ADVERTISING
IF7
err2021-11-09
err6
PREAI
errCorkindale, David; Neale, Michael; Bellman, Steven
err分享
err收藏
Factors related to recycling plastic packaging in Finland's new waste management scheme
errWASTE MANAGEMENT
IF7.1
err2021-07-01
err50
errOAAI
errReijonen, Helen; Bellman, Steven; Murphy, Jamie; Kokkonen, Henna
err分享
err收藏
Ageism Kills Brands
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2021-05-28
err5
PREAI
errAnesbury, Zachary William; Bellman, Steven; Driesener, Carl; Page, Bill; Sharp, Byron
err分享
err收藏
Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-11-01
err9
PREAI
errBellman, Steven; Beal, Virginia; Wooley, Brooke; Varan, Duane
err分享
err收藏
Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method
errhospitality marketing management
IF3
err2020-07-28
err3
PREAI
errAnesbury, Zachary William; Page, Bill; Driesener, Carl Barrie; Bellman, Steven; Sharp, Byron
err分享
err收藏
A dual-process model of how incorporating audio-visual sensory cues in video advertising promotes active attention在视频广告中结合视听感官线索如何促进主动注意的双过程模型
errPSYCHOLOGY & MARKETING
IF9.1
err2020-04-23
err38
errOAAI
errSimmonds, Lucy; Bogomolova, Svetlana; Kennedy, Rachel; Nenycz-Thiel, Magda; Bellman, Steven
err分享
err收藏
Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-04-01
err49
PREAI
errSimmonds, Lucy; Bellman, Steven; Kennedy, Rachel; Nenycz-Thiel, Magda; Bogomolova, Svetlana
err分享
err收藏
How TV sponsorship can help television spot advertising电视赞助如何帮助电视广告
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-01-07
err6
PREAI
errBellman, Steven; Murphy, Jamie; Arismendez, Shruthi Vale; Varan, Duane
err分享
err收藏
Psychological targeting
errPROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA
IF9.1
err2018-08-03
err10
errOAAI
errSharp, Byron; Danenberg, Nick; Bellman, Steven
err分享
err收藏
Program-Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software
errJOURNAL OF ADVERTISING
IF7
err2015-10-16
err15
PREAI
errBellman, Steven; Wooley, Brooke; Varan, Duane
err分享
err收藏
Which Ticker Format Works Best? Effects of Updating and Scrolling News Content on Viewer Memory and Program Engagement
errJOURNALISM & MASS COMMUNICATION QUARTERLY
IF3.6
err2015-09-28
err3
PREAI
errBrechman, Jean M.; Bellman, Steven; Robinson, Jennifer A.; Treleaven-Hassard, Shiree; Varan, Duane
err分享
err收藏
The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2014-03-01
err45
PREAI
errBellman, Steven; Kemp, Anna; Haddad, Hanadi; Varan, Duane
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
C
Cary L. Cooper
H 指数: 126 · 论文数: 1.9K
E
Eric J. Johnson
H 指数: 76 · 论文数: 304
L
Larry Lockshin
H 指数: 41 · 论文数: 212
J
Jamie Murphy
H 指数: 40 · 论文数: 287
M
Malcolm Wright
H 指数: 34 · 论文数: 150
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