Ofrit Kol - Publications, H-index & Citations

Ofrit Kol

Ariel University

10H指数

19论文数

903被引数

收录论文 14

发表时间

Television advertising in national crises: shifting consumer attitudes and brand perceptions during the first month of war 国家危机中的电视广告：战争第一个月内消费者态度和品牌认知的转变

International Journal of Advertising

IF5.9

2026-09-12

PREAI

Dorit Zimand-Sheiner; Ofrit Kol; Itay Oleinik; Shalom Levy

Crafting Influence in Social Media Advertising: How Creative Appeals and Message Strategies Shape Consumer Behavior 社交媒体广告中的影响力构建：创意诉求与信息策略如何塑造消费者行为

Journal of Theoretical and Applied Electronic Commerce Research 2026, Vol. 21, Page 3

IF4.6

2025-12-29

OAAI

Ofrit Kol; Dorit Zimand-Sheiner; Shalom Levy

The factors affecting teachers' adoption of AI technologies: A unified model of external and internal determinants 影响教师采用AI技术的因素：外部和内部决定因素的一个统一模型

EDUCATION AND INFORMATION TECHNOLOGIES

IF5.4

2025-02-04

OAAI

Hazzan-Bishara, Areen; Kol, Ofrit; Levy, Shalom

Planning Facebook message strategy and creative appeal for effective ad engagement - an exploratory study

MARKETING INTELLIGENCE & PLANNING

IF5.4

2024-05-31

PREAI

Sheiner, Dorit Zimand; Kol, Ofrit; Levy, Shalom

A tale of two paths to vaccine acceptance: self-interest and collective interest effect, mediated by institutional trust, and moderated by gender

HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS

IF3.6

2024-05-13

OAAI

Kol, Ofrit; Zimand-Sheiner, Dorit; Levy, Shalom

Let us buy online directly from farmers: an integrated framework of individualistic and collectivistic consumption values

BRITISH FOOD JOURNAL

IF4.2

2024-01-12

PREAI

Kol, Ofrit; Zimand-Sheiner, Dorit; Levy, Shalom

Men on a mission, women on a journey-Gender differences in consumer information search behavior via SNS: The perceived value perspective

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2023-11-01

PREAI

Kol, Ofrit; Levy, Shalom

Looking for accommodations? What motivates consumer information search behavior on Instagram, Facebook groups and personal profiles on social networking sites 寻找住宿？是什么激发了Instagram，Facebook群组和社交网站上的个人资料上的消费者信息搜索行为

information technology

IF5.6

2023-06-12

PREAI

Kol, Ofrit; Lissitsa, Sabina

The Whole Is More than Its Parts: A Multidimensional Construct of Values in Consumer Information Search Behavior on SNS

JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH

IF4.6

2022-12-02

OAAI

Kol, Ofrit; Levy, Shalom

Help me if you can: the advantage of farmers' altruistic message appeal in generating engagement with social media posts during COVID-19

electronic commerce research and applications

IF4.7

2022-11-19

PREAI

Zimand-Sheiner, Dorit; Kol, Ofrit; Levy, Shalom

It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts 这是有区别的!社交和个人信息呼吁对参与赞助帖子的影响

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

IF11.6

2021-07-13

PREAI

Zimand-Sheiner, Dorit; Kol, Ofrit; Levy, Shalom

SNS Adoption for Consumer Active Information Search (AIS)-the Dyadic Role of Information Credibility

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION

IF4.9

2021-03-17

PREAI

Kol, Ofrit; Nebenzahl, Israel D.; Lev-On, Azi; Levy, Shalom

Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention

electronic commerce research and applications

IF4.7

2019-09-22

PREAI

Lissitsa, Sabina; Kol, Ofrit

Generation X vs. Generation Y - A decade of online shopping

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2016-07-01

334

PREAI

Lissitsa, Sabina; Kol, Ofrit

研究方向