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M

Maria Petrescu

worldwide college of business

24H指数
151论文数
1.9K被引数
收录论文 40
发表时间
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Balancing exclusivity and engagement: A social comparison perspective on digital luxury marketing平衡排他性与参与度：数字奢侈品营销的社会比较视角
errEuropean Management Journal
IF7.3
err2026-07-14
err0
PREAI
errCostinel Dobre; Anca Maria Milovan; Gheorghe Preda; Amadea Agapie; Mihai Orzan; Maria Petrescu
err分享
err收藏
The symphony of service: How consumers evaluate multi-stakeholder travel contexts服务的交响乐：消费者如何评估多利益相关者旅游情境
errJournal of Retailing and Consumer Services
IF13.1
err2026-04-21
err0
PREAI
errMihai Orzan; Anjala S. Krishen; Maria Petrescu; John Gironda; Michael T. Lee; Robyn L. Raschke
err分享
err收藏
Virtue signaling vs. authenticity: ESG reporting for stakeholder engagement信号传递与真实性的比较：利益相关者参与中的ESG报告
errJournal of Business Research
IF9.8
err2026-03-11
err0
PREAI
errSheen Kachen; Sıddık Bozkurt; David Gligor; Maria Petrescu; Anjala S. Krishen; Mihai Orzan
err分享
err收藏
The significance of nothing: a call to discussion
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2025-11-01
err0
PREAI
errPetrescu, Maria; Krishen, Anjala S.
err分享
err收藏
Brand value co-creation and transaction costs in private label relationships
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2025-03-01
err0
PREAI
errBelaid, Samy; Belaid, Dorsaf Fehri; Fergurson, J. Ricky; Petrescu, Maria; Ben Mrad, Selima; Dobre, Costinel
err分享
err收藏
Marketing analytics research for the better good: thoughts and ideas
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2025-02-17
err0
PREAI
errPetrescu, Maria; Krishen, Anjala S.
err分享
err收藏
Marketing analytics in 2024 conferences: AI and data-driven decision-making
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2024-10-28
err4
errOAAI
errPetrescu, Maria; Krishen, Anjala S.
err分享
err收藏
Social comparison and self-determination in luxury consumption motivations
errPSYCHOLOGY & MARKETING
IF9.1
err2024-10-06
err0
PREAI
errPetrescu, Maria; Siqueira, Jose Ribamar; Dobre, Costinel; Mrad, Selima Ben; Ciuta, Anca-Milovan; Kara, Aycan
err分享
err收藏
Who owns the knowledge? The commodification of academic research
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2024-09-11
err0
PREAI
errPetrescu, Maria; Krishen, Anjala S.
err分享
err收藏
MV-QUAL: A tool for understanding decisions to purchase virtual products in the metaverse
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2024-09-02
err1
errOAAI
errCadet, Fabienne; Gironda, John T.; O'Leary, Bay; Petrescu, Maria
err分享
err收藏
Exploring AI technology and consumer behavior in retail interactions探索零售互动中的AI技术和消费者行为
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2024-09-02
err3
PREAI
errPetrescu, Maria; Krishen, Anjala S.; Gironda, John T.; Fergurson, J. Ricky
err分享
err收藏
Students as Value Co-Creators in the Business Education Ecosystem学生作为商业教育生态系统中的价值共创者
errJournal of Marketing Education
IF4.1
err2024-08-19
err0
PREAI
errMaria Petrescu; John T. Gironda; Anjala S. Krishen; Adina Dudau; J.Ricky Fergurson; Steven A. Stewart; Philip Kitchen; Monica Fine
err分享
err收藏
Tweeting for change: social media narratives for sustainable service为变革而发推文: 可持续服务的社交媒体叙述
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2024-02-16
err0
PREAI
errKrishen, Anjala S.; Barnes, Jesse L.; Petrescu, Maria; Janjuha-Jivraj, Shaheena
err分享
err收藏
Consumer-brand heuristics in luxury hotel reviews
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2024-02-06
err3
PREAI
errPetrescu, Maria; Gironda, John; O'Leary, Kathleen Bay
err分享
err收藏
Hybrid intelligence: human-AI collaboration in marketing analytics混合智能: 营销分析中的人工智能协作
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2023-08-11
err17
errOAAI
errPetrescu, Maria; Krishen, Anjala S.
err分享
err收藏
A decade of marketing analytics and more to come: JMA insights
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2023-05-03
err12
errOAAI
errPetrescu, Maria; Krishen, Anjala S.
err分享
err收藏
Enabling PSL and value co-creation through public engagement: a study of municipal service regeneration通过公众参与实现PSL和价值共同创造: 市政服务再生研究
errPUBLIC MANAGEMENT REVIEW
IF4.9
err2023-05-01
err15
errOAAI
errDudau, Adina; Stirbu, Diana; Petrescu, Maria; Bocioaga, Andreea
err分享
err收藏
Mapping 2022 in Journal ofMarketingAnalytics: what lies ahead?
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2023-02-15
err5
errOAAI
errPetrescu, Maria; Krishen, Anjala S. S.
err分享
err收藏
Is all academic service distributed equally?
errJOURNAL OF MARKETING ANALYTICS
IF3.5
err2022-09-30
err1
errOAAI
errKrishen, Anjala S.; Petrescu, Maria
err分享
err收藏
The Oscars: Friends and foes for millennials奥斯卡: 千禧一代的朋友和敌人
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2022-09-12
err5
PREAI
errFine, Monica B.; Gironda, John T.; Petrescu, Maria; Dobre, Costinel
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
David Gligor
H 指数: 45 · 论文数: 138
P
Philip J. Kitchen
H 指数: 44 · 论文数: 251
A
Anjala S. Krishen
H 指数: 32 · 论文数: 161
R
Robyn L. Raschke
H 指数: 29 · 论文数: 63
P
Pradeep K. Korgaonkar
H 指数: 27 · 论文数: 75
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