Poja Shams - Publications, H-index & Citations

Poja Shams

Karlstad University

16H指数

47论文数

1.5K被引数

收录论文 8

发表时间

Customer-perceived supplier innovativeness in B2B services: evaluative cues across ecosystem interactions B2B服务中客户感知的供应商创新性：生态系统互动中的评估线索

Journal of Service Theory and Practice

IF4.4

2026-07-28

PREAI

Javaneh Mehran; Per Kristensson; Poja Shams

Exploring the returner profitability paradox: exposure mechanisms, lifecycle transitions, and operational cost-recovery thresholds 探索返场者盈利悖论：暴露机制、生命周期转变和运营成本回收阈值

International Review of Retail Distribution and Consumer Research

IF3

2026-01-01

PREAI

Yulia Vakulenko; Stefan Karlsson; Diogo Figueirinhas; Poja Shams

Neuroscience in service research: an overview and discussion of its possibilities

JOURNAL OF SERVICE MANAGEMENT

IF7.9

2019-11-29

OAAI

Verhulst, Nanouk; De Keyser, Arne; Gustafsson, Anders; Shams, Poja; Van Vaerenbergh, Yves

Gamified in-store mobile marketing: The mixed effect of gamified point-of-purchase advertising 游戏化店内移动营销: 游戏化购买点广告的混合效应

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2019-09-01

OAAI

Hogberg, Johan; Shams, Poja; Wastlund, Erik

Mirror, mirror, on the menu: Visual reminders of overweight stimulate healthier meal choices

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2019-03-01

PREAI

Otterbring, Tobias; Shams, Poja

Heuristics and resource depletion: eye-tracking customers' in situ gaze behavior in the field

JOURNAL OF BUSINESS RESEARCH

IF9.8

2015-01-01

OAAI

Wastlund, Erik; Otterbring, Tobias; Gustafsson, Anders; Shams, Poja

Does Service Employees' Appearance Affect the Healthiness of Food Choice?

PSYCHOLOGY & MARKETING

IF9.1

2014-12-11

OAAI

Huneke, Tabea; Benoit (nee Moeller), Sabine; Shams, Poja; Gustafsson, Anders

Left isn't always right: placement of pictorial and textual package elements

BRITISH FOOD JOURNAL

IF4.2

2013-08-02

OAAI

Otterbring, Tobias; Shams, Poja; Wastlund, Erik; Gustafsson, Anders

研究方向