Lucía Porcu - Publications, H-index & Citations

Lucía Porcu

University of Granada

16H指数

55论文数

941被引数

收录论文 21

发表时间

Neural Mechanisms of Memory Formation for Tailored Messages: A Neuroimaging Study 针对定制化信息的记忆形成神经机制：一项神经影像学研究

JOURNAL OF ADVERTISING

IF7

2025-05-27

PREAI

Luis-Alberto Casado-Aranda; Juan Sánchez-Fernández; Lucia Porcu; Ismet Özer

Exploring the impact of online co-creation on eudemonic well-being and sustainable fashion choices among Generation Z

EUROMED JOURNAL OF BUSINESS

IF3.9

2025-04-01

PREAI

Kokkinopoulou, Emmanouela; Papasolomou, Ioanna; Porcu, Lucia; Vrontis, Demetris

Trust, love and engagement: exploring the dynamics of social media behavior in Islamic banking

JOURNAL OF ISLAMIC MARKETING

IF4.7

2025-04-01

PREAI

Yasin, Mahmoud; Porcu, Lucia; Zarco, Carmen; Liebana-Cabanillas, Francisco

Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2024-09-04

PREAI

Ahmad, Ayaz; Salleh, Salniza Md.; al Permual, Selvan; Porcu, Lucia; Ahmad, Wisal

The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION

IF4.9

2024-08-16

PREAI

Yasin, Mahmoud; Porcu, Lucia; Prados-Castillo, Juan Francisco; Liebana-Cabanillas, Francisco

The effect of online message congruence, destination-positioning, and emojis on users' cognitive effort and affective evaluation

JOURNAL OF DESTINATION MARKETING & MANAGEMENT

IF7.4

2024-03-01

PREAI

Garcia-Carrion, Beatriz; Munoz-Leiva, Francisco; Del Barrio-Garcia, Salvador; Porcu, Lucia

Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study

JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT

IF7.8

2023-06-01

PREAI

Garcia-Carrion, Beatriz; Del Barrio-Garcia, Salvador; Munoz-Leiva, Francisco; Porcu, Lucia

Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2023-05-01

OAAI

Rodriguez-Priego, Nuria; Porcu, Lucia; Pena, Maria Belen Prados; Almendros, Esmeralda Crespo

Building heritage brand equity through social media sales promotion: The role of Power Distance

INTERNATIONAL JOURNAL OF TOURISM RESEARCH

IF5.7

2023-01-07

OAAI

Crespo-Almendros, Esmeralda; Belen Prados-Pena, Ma; Porcu, Lucia; Alcantara Pilar, Juan Miguel

COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the new normal in the airline industry

JOURNAL OF AIR TRANSPORT MANAGEMENT

IF3.6

2022-08-01

OAAI

Prados-Pena, M. Belen; Crespo-Almendros, Esmeralda; Porcu, Lucia

Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation

JOURNAL OF BUSINESS RESEARCH

IF9.8

2022-02-01

OAAI

Rodriguez-Priego, Nuria; Porcu, Lucia; Kitchen, Philip J.

Looking into the Islamic banking sector in Palestine: do religious values influence active social media engagement behavior?

JOURNAL OF ISLAMIC MARKETING

IF4.7

2020-07-29

PREAI

Yasin, Mahmoud; Porcu, Lucia; Liebana-Cabanillas, Francisco

The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2020-01-01

OAAI

Yasin, Mahmoud; Liebana-Cabanillas, Francisco; Porcu, Lucia; Kayed, Rasem N.

The Effect of Brand Experience on Customers' Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-Generated Content

SUSTAINABILITY

IF3.3

2019-08-26

OAAI

Yasin, Mahmoud; Porcu, Lucia; Liebana-Cabanillas, Francisco

Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT

IF8.3

2019-07-01

OAAI

Porcu, Lucia; del Barrio-Garcia, Salvador; Alcantara-Pilar, Juan Miguel; Crespo-Almendros, Esmeralda

Toward an understanding of online information processing in e-tourism: does national culture matter?

JOURNAL OF TRAVEL & TOURISM MARKETING

IF9

2017-05-22

PREAI

Alcantara-Pilar, Juan Miguel; del Barrio-Garcia, Salvador; Crespo-Almendros, Esmeralda; Porcu, Lucia

Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2017-05-02

PREAI

Alcantara-Pilar, Juan Miguel; Del Barrio-Garcia, Salvador; Porcu, Lucia; Crespo-Almendros, Esmeralda

Measuring integrated marketing communication by taking a broad organisational approach The firm-wide IMC scale

EUROPEAN JOURNAL OF MARKETING

IF5.1

2017-04-10

OAAI

Porcu, Lucia; Del Barrio-Garcia, Salvador; Kitchen, Philip J.

Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2016-05-16

PREAI

Porcu, Lucia; del Barrio-Garcia, Salvador; Alcantara-Pilar, Juan Miguel; Crespo-Almendros, Esmeralda

Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-02-20

PREAI

Munoz-Leiva, Francisco; Porcu, Lucia; del Barrio-Garcia, Salvador

研究方向