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M

Magnus Hultman

brock university

31H指数
96论文数
3.3K被引数
收录论文 27
发表时间
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Does Fit Always Fit? The Paradox of Brand–Cause Misfit and Authenticity"契合总是契合吗？品牌-公益错配与真实性的悖论"
errPSYCHOLOGY & MARKETING
IF9.1
err2026-09-09
err0
errOAAI
errChristina Papadopoulou; Magnus Hultman; Pejvak Oghazi
err分享
err收藏
Relationship norms, rewards and consumer-brand bonds: when cultural context and attachment anxiety matter关系规范、奖励与消费者-品牌联结：文化情境和依恋焦虑的影响
errInternational Marketing Review
IF4.6
err2025-12-15
err0
PREAI
errAbbie Iveson; Vasileios Davvetas; Magnus Hultman; Nathaniel Boso
err分享
err收藏
Diversity in Femvertising: An Experimental Investigation女性广告中的多元化：一项实验研究
errPsychology & Marketing
IF9.1
err2025-10-26
err0
errOAAI
errChristina Papadopoulou; Magnus Hultman; Pejvak Oghazi
err分享
err收藏
How and when bridging and buffering strategies drive financial performance: Evidence from companies using key account management桥接和缓冲策略如何以及何时能够驱动财务绩效：来自使用关键客户管理的公司的证据
errIndustrial Marketing Management
IF7.5
err2025-10-24
err0
PREAI
errOluwaseun Eniola Olabode; Athanasia D. Nalmpanti; Dominic Essuman; Constantinos N. Leonidou; Magnus Hultman; Nathaniel Boso
err分享
err收藏
How and When Trustworthiness Beliefs Influence Digital Commerce Behavior: A Regulatory Focus Perspective信任度信念如何以及何时影响数字商业行为：基于调节焦点的视角
errJournal of Interactive Marketing
IF7.8
err2025-07-25
err0
PREAI
errNarongsak Thongpapanl; Abdul Ashraf; Magnus Hultman; Raeesah Chohan
err分享
err收藏
From rivals to allies: Building and benefiting from coopetition capability从竞争对手到盟友：构建并利用竞合能力
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2025-04-01
err0
PREAI
errZulu-Chisanga, Stella; Nalmpanti, Athanasia D.; Boso, Nathaniel; Hultman, Magnus; Leonidou, Constantinos N.
err分享
err收藏
Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset
errPSYCHOLOGY & MARKETING
IF9.1
err2024-11-26
err0
errOAAI
errPapadopoulou, Christina; Hultman, Magnus; Oghazi, Pejvak
err分享
err收藏
Telling (mis)fitting new product stories: The role of consumer orientations, product innovativeness, and message framing on new product evaluations
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2024-10-23
err0
errOAAI
errAshraf, Abdul R.; Hultman, Magnus; Thongpapanl, Narongsak; Anwar, Ali
err分享
err收藏
International industrial manufacturers: Mastering the era of digital innovation and circular economy国际工业制造商: 掌握数字创新和循环经济时代
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2024-04-01
err6
errOAAI
errOghazi, Pejvak; Mostaghel, Rana; Hultman, Magnus
err分享
err收藏
Managerial mindset effects on international marketing strategy adaptation decisions
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-11-01
err2
errOAAI
errPapadopoulou, Christina; Theotokis, Aristeidis; Hultman, Magnus
err分享
err收藏
Disruptive market shift: Conceptualization, antecedents, and response mechanisms
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2023-07-01
err1
PREAI
errOlabode, Oluwaseun E.; Hultman, Magnus; Leonidou, Constantinos N.; Boso, Nathaniel
err分享
err收藏
Configuring political relationships to navigate host-country institutional complexity: Insights from Anglophone sub-Saharan Africa
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2023-02-14
err18
errOAAI
errBoso, Nathaniel; Amankwah-Amoah, Joseph; Essuman, Dominic; Olabode, Oluwaseun E.; Bruce, Patience; Hultman, Magnus; Kutsoati, James Kofi; Adeola, Ogechi
err分享
err收藏
External knowledge resources and new venture success in developing economies: Leveraging innovative opportunities and legitimacy strategies外部知识资源与发展中经济体的新创企业成功: 利用创新机会和合法性战略
errTECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
IF13.3
err2022-12-01
err8
errOAAI
errDonbesuur, Francis; Hultman, Magnus; Oghazi, Pejvak; Boso, Nathaniel
err分享
err收藏
Less speed more haste: The effect of crisis response speed and information strategy on the consumer-brand relationship更少的速度更匆忙: 危机响应速度和信息策略对消费者-品牌关系的影响
errPSYCHOLOGY & MARKETING
IF9.1
err2022-09-20
err6
PREAI
errIveson, Abbie; Hultman, Magnus; Davvetas, Vasileios; Oghazi, Pejvak
err分享
err收藏
How agency and self-efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market
errEUROPEAN MANAGEMENT REVIEW
IF2.8
err2022-06-17
err6
errOAAI
errHultman, Magnus; Boso, Nathaniel; Yeboah-Banin, Abena Animwaa; Hodgkinson, Ian; Souchon, Anne L.; Nemkova, Ekaterina; Oliveira, Joao; Hughes, Paul
err分享
err收藏
The product life cycle revisited: an integrative review and research agenda
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-01-07
err10
errOAAI
errIveson, Abbie; Hultman, Magnus; Davvetas, Vasileios
err分享
err收藏
Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-11-01
err22
errOAAI
errHughes, Paul; Souchon, Anne L.; Nemkova, Ekaterina; Hodgkinson, Ian R.; Oliveira, Joao S.; Boso, Nathaniel; Hultman, Magnus; Yeboah-Banin, Abena A.; Sy-Changco, Joseph
err分享
err收藏
Drivers and outcomes of political candidate image creation: The role of social media marketing
errPSYCHOLOGY & MARKETING
IF9.1
err2019-09-30
err21
errOAAI
errHultman, Magnus; Ulusoy, Sera; Oghazi, Pejvak
err分享
err收藏
Linking improvisational behavior to customer satisfaction: the relational dynamics
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-07-01
err11
errOAAI
errHultman, Magnus; Yeboah-Banin, Abena Animwaa; Boso, Nathaniel
err分享
err收藏
Global marketing in business-to-business contexts: Challenges, developments, and opportunities企业对企业背景下的全球营销: 挑战，发展和机遇
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-04-01
err15
errOAAI
errLeonidou, Constantinos N.; Hultman, Magnus
err分享
err收藏

研究方向

暂无研究方向
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H 指数: 47 · 论文数: 190
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H 指数: 40 · 论文数: 164
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H 指数: 37 · 论文数: 245
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