logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
M

Michael Haenlein

university of liverpool

43H指数
96论文数
3.9W被引数
收录论文 60
发表时间
logo
Is the Pareto a principle? A longitudinal exploration of inequality in category-level consumer spending帕累托是原则吗？——对品类级消费者支出的不平等性进行的纵向探索
errInternational Journal of Research in Marketing
IF7.5
err2026-09-06
err0
PREAI
errBarak Libai; Michael Haenlein; Sarah Gelper
err分享
err收藏
Introducing the special issue on influencer marketing with extension into synthetic word of mouth: How AI shapes the future of influencer marketing介绍关于影响者营销的特刊，并扩展至合成口碑：人工智能如何塑造影响者营销的未来
errJournal of the Academy of Marketing Science
IF10.1
err2026-08-26
err0
errOAAI
errMichael Haenlein; P. K. Kannan; Eitan Muller; Risqo Wahid
err分享
err收藏
Reclaiming Older Age Inclusion as a Marketing Imperative: The Case of AI将老年包容性作为营销必要条件：AI案例
errJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
err2026-06-10
err0
PREAI
errMichael Haenlein; Barak Libai; Céline Abecassis-Moedas
err分享
err收藏
When Consumer Betrayal Spreads: Transmission and Compounding Effects in High-Stakes Situations当消费者背叛传播时：高风险情境中的传播和叠加效应
errJournal of Marketing
IF10.4
err2026-03-31
err0
PREAI
errLynn Sudbury-Riley; Katy Kerrane; Michael Haenlein
err分享
err收藏
Silver Economy Influencers: Unlocking the Untapped Potential of Mature Content Creators银发经济影响者：解锁成熟内容创作者的未开发潜力
errCalifornia Management Review
IF7.3
err2026-03-29
err0
PREAI
errBarak Libai; Michael Haenlein; Pawel Korzynski; Grzegorz Mazurek
err分享
err收藏
Introduction to the special issue: the game of life – The role of video games in marketing特刊引言：生命游戏——视频游戏在市场营销中的作用
errInternational Journal of Research in Marketing
IF7.5
err2025-10-17
err0
PREAI
errP.K. Kannan; Michael Haenlein
err分享
err收藏
Leveling up retail: How retailers and brands thrive in the video game ecosystem零售业的升级：零售商和品牌如何在视频游戏生态系统中蓬勃发展
errJournal of Retailing
IF10.2
err2025-06-06
err0
PREAI
errRoman Welden; Kelly Hewett; Kiwoong Yoo; Michael Haenlein; Keith Marion Smith; Koen Pauwels; P.K. Kannan; John Hulland
err分享
err收藏
A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence一个全新的世界，一个新的奇妙的观点: 用生成式人工智能绘制消费者研究领域的未开发区域
errJournal of the Academy of Marketing Science
IF10.1
err2025-04-11
err0
PREAI
errKiwoong Yoo; Michael Haenlein; Kelly Hewett
err分享
err收藏
Measuring the long-term impact of business school research on academia, teaching, society and decision makers
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2025-03-01
err1
PREAI
errHaenlein, Michael; Jack, Andrew
err分享
err收藏
Comments on AI and the advent of the cyborg behavioral scientist关于人工智能和机器人行为科学家的出现的评论
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2025-03-01
err0
PREAI
errBlythe, Paul Andrew; Kulis, Christopher; Mcgraw, A. Peter; Haenlein, Michael; Hewett, Kelly; Yoo, Kiwoong; Wood, Stacy; Morwitz, Vicki G.; Huber, Joel
err分享
err收藏
Quest for insights: Leveraging data from the video game ecosystem in marketing寻求洞见：利用视频游戏生态系统的数据开展营销
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2025-02-04
err1
PREAI
errWelden, Roman; Haenlein, Michael; Hewett, Kelly; Smith, Keith Marion; Hulland, John
err分享
err收藏
Influencer marketing unlocked: Understanding the value chains driving the creator economy影响者营销解锁：理解驱动创作者经济的价值链
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2025-01-24
err0
errOAAI
errLibai, Barak; Rosario, Ana Babic; Beichert, Maximilian; Donkers, Bas; Haenlein, Michael; Hofstetter, Reto; Kannan, P. K.; van der Lans, Ralf; Li, H. Alice; Mayzlin, Dina; Mueller, Eitan; Shapira, Daniel; Yang, Jeremy; Zhang, Lingling
err分享
err收藏
Leveraging Livestreaming to Enrich Influencer Marketing
errCALIFORNIA MANAGEMENT REVIEW
IF7.3
err2024-12-20
err0
PREAI
errBuckley, Oliver; Ashman, Rachel; Haenlein, Michael
err分享
err收藏
The unheard voice of marketing research: Breaking through to news and social media
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-08-12
err0
PREAI
errStaebler, Samuel; Haenlein, Michael
err分享
err收藏
To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction?成为或不成为: 虚拟世界和元宇宙会获得持久的吸引力吗？
errCALIFORNIA MANAGEMENT REVIEW
IF7.3
err2024-07-23
err1
PREAI
errKaplan, Andreas; Haenlein, Michael
err分享
err收藏
When the road is rocky: Investigating the role of vulnerability in consumer journeys
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-03-28
err1
errOAAI
errSudbury-Riley, Lynn; Hunter-Jones, Philippa; Al-Abdin, Ahmed; Haenlein, Michael
err分享
err收藏
The merchants of meta: A research agenda to understand the future of retailing in the metaversemeta的商人: 了解metaverse零售业未来的研究议程
errJOURNAL OF RETAILING
IF10.2
err2023-06-01
err126
PREAI
errYoo, Kiwoong; Welden, Roman; Hewett, Kelly; Haenlein, Michael
err分享
err收藏
Satiation and cross promotion: Selling and swapping users in mobile games
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-06-01
err4
errOAAI
errHaenlein, Michael; Libai, Barak; Muller, Eitan
err分享
err收藏
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions数字产品创新带来更大的利益以及通信和渠道中的数字营销创新: 演变，新出现的问题和未来的研究方向
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err57
PREAI
errVaradarajan, Rajan; Welden, Roman B.; Arunachalam, S.; Haenlein, Michael; Gupta, Shaphali
err分享
err收藏
Guest Editorial: Business Ethics in the Era of Artificial Intelligence客座社论: 人工智能时代的商业道德
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2022-02-16
err27
PREAI
errHaenlein, Michael; Huang, Ming-Hui; Kaplan, Andreas
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
Dhruv Grewal
H 指数: 100 · 论文数: 358
P
Peter C. Verhoef
H 指数: 73 · 论文数: 316
A
Abhijit Guha
H 指数: 72 · 论文数: 519
J
Jörg Henseler
H 指数: 65 · 论文数: 287
E
Edward C. Malthouse
H 指数: 50 · 论文数: 224
查看更多