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T

Todd Pezzuti

universidad de chile

11H指数
29论文数
542被引数
收录论文 11
发表时间
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Beyond Representation: Inclusive Marketing as Market Access超越表现：包容性营销作为市场准入
errJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
err2026-06-10
err0
PREAI
errTodd Pezzuti; Jinjie Chen; Mauricio Mittelman
err分享
err收藏
Highlighting discrepancies in brand messaging increases social media engagement (Nov, 10.1007/s11747-023-00983-x, 2023)
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-01-19
err0
errOAAI
errPezzuti, Todd
err分享
err收藏
Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-11-13
err2
PREAI
errPezzuti, Todd
err分享
err收藏
What's not to like? Negations in brand messages increase consumer engagement
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-07-27
err10
PREAI
errPezzuti, Todd; Leonhardt, James M.
err分享
err收藏
Certainty in Language Increases Consumer Engagement on Social Media
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err72
errOAAI
errPezzuti, Todd; Leonhardt, James M.; Warren, Caleb
err分享
err收藏
Second Person Pronouns Enhance Consumer Involvement and Brand Attitude
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err65
PREAI
errCruz, Ryan E.; Leonhardt, James M.; Pezzuti, Todd
err分享
err收藏
We're not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-05-01
err35
PREAI
errLeonhardt, James M.; Pezzuti, Todd; Namkoong, Jae-Eun
err分享
err收藏
Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-02-01
err29
errOAAI
errPan, Li (Sunny); Pezzuti, Todd; Lu, Wei; Pechmann, Cornelia (Connie)
err分享
err收藏
Is Being Emotionally Inexpressive Cool?
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2018-03-25
err27
PREAI
errWarren, Caleb; Pezzuti, Todd; Koley, Shruti
err分享
err收藏
Does language homophily affect migrant consumers' service usage intentions?
errJOURNAL OF SERVICES MARKETING
IF4.5
err2018-03-16
err17
PREAI
errPezzuti, Todd; Pierce, Meghan E.; Leonhardt, James M.
err分享
err收藏
The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2015-01-29
err23
errOAAI
errPezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
C
Cornelia Pechmann
H 指数: 36 · 论文数: 129
C
Caleb Warren
H 指数: 26 · 论文数: 88
J
James M. Leonhardt
H 指数: 18 · 论文数: 61
D
Dante Pirouz
H 指数: 11 · 论文数: 41
J
Jae‐Eun Namkoong
H 指数: 9 · 论文数: 24
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