James M. Leonhardt - Publications, H-index & Citations

James M. Leonhardt

new mexico state university

18H指数

61论文数

1.1K被引数

收录论文 12

发表时间

Examining the Nuances of Consumer Racial Bias: An Analysis of Positive Consumer Response to Racial Representation on Instagram

JOURNAL OF BUSINESS ETHICS

IF6.7

2024-11-25

PREAI

Ro, Joon H.; Namkoong, Jae-Eun; Leonhardt, James M.; Choi, Eunsoo

What's not to like? Negations in brand messages increase consumer engagement

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2022-07-27

PREAI

Pezzuti, Todd; Leonhardt, James M.

Certainty in Language Increases Consumer Engagement on Social Media

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-01-31

OAAI

Pezzuti, Todd; Leonhardt, James M.; Warren, Caleb

Second Person Pronouns Enhance Consumer Involvement and Brand Attitude

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-01-31

PREAI

Cruz, Ryan E.; Leonhardt, James M.; Pezzuti, Todd

Is this product easy to control? Liabilities of using difficult-to-pronounce product names 这个产品容易控制吗？使用难以发音的产品名称的责任

ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES

IF3.8

2021-07-01

PREAI

Leonhardt, James M.; Pechmann, Cornelia

Landfill or Recycle? Pro-Environmental Receptacle Labeling Increases Recycling Contamination

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2021-02-13

PREAI

Catlin, Jesse R.; Leonhardt, James M.; Wang, Yitong; Manuel, Rommel J.

Does language homophily affect migrant consumers' service usage intentions?

JOURNAL OF SERVICES MARKETING

IF4.5

2018-03-16

PREAI

Pezzuti, Todd; Pierce, Meghan E.; Leonhardt, James M.

Simpler online ratings formats increase consumer trust

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING

IF11.6

2017-06-12

PREAI

Kostyk, Alena; Leonhardt, James M.; Niculescu, Mihai

Less is more: Online consumer ratings' format affects purchase intentions and processing

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2017-03-02

PREAI

Kostyk, Alena; Niculescu, Mihai; Leonhardt, James M.

Is Your Product Facing the Ad's Center? Facing Direction Affects Processing Fluency and Ad Evaluation

JOURNAL OF ADVERTISING

IF7

2015-06-05

PREAI

Leonhardt, James M.; Catlin, Jesse R.; Pirouz, Dante M.

Twitter=quitter? An analysis of Twitter quit smoking social networks

TOBACCO CONTROL

IF4.7

2011-07-05

OAAI

Prochaska, Judith J.; Pechmann, Cornelia; Kim, Romina; Leonhardt, James M.

Avoiding the risk of responsibility by seeking uncertainty: Responsibility aversion and preference for indirect agency when choosing for others

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2011-03-15

PREAI

Leonhardt, James M.; Keller, L. Robin; Pechmann, Cornelia

研究方向