Zachary G. Arens - Publications, H-index & Citations

Zachary G. Arens

oklahoma state university system

7H指数

26论文数

287被引数

收录论文 8

发表时间

Reinterpreting the hedonic contrast effect

COGNITION & EMOTION

IF2.2

2026-01-01

PREAI

Arens, Zachary G.; He, Yueying

Disentangling Product Comparisons with the Attribute-Hedonic Model

JOURNAL OF MARKETING RESEARCH

IF5

2024-03-27

PREAI

Arens, Zachary G.

Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areas

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2018-03-01

PREAI

Matherly, Ted; Arens, Zachary G.; Arnold, Todd J.

The substitution strategy dilemma: substitute selection versus substitute effectiveness

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2017-06-09

PREAI

Arens, Zachary G.; Hamilton, Rebecca W.

The rebound of the forgone alternative

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2017-01-24

PREAI

Arens, Zachary G.; Hamilton, Rebecca W.

Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired

JOURNAL OF CONSUMER RESEARCH

IF6.4

2016-07-08

PREAI

Arens, Zachary G.; Hamilton, Rebecca W.

The duality of decisions and the case for impulsiveness metrics

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2011-05-15

PREAI

Arens, Zachary G.; Rust, Roland T.

The dynamics of consumer behavior: A goal systemic perspective

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2011-03-31

105

PREAI

Kopetz, Catalina E.; Kruglanski, Arie W.; Arens, Zachary G.; Etkin, Jordan; Johnson, Heather M.

研究方向