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Michael Obal

university of massachusetts system

14H指数
56论文数
845被引数
收录论文 14
发表时间
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AI Could Improve Our Lives, But It Is Glossing Over the BasicsAI可能改善我们的生活，但它正在忽视基础问题
errResearch-Technology Management
IF3
err2026-05-04
err0
PREAI
errObal, Michael; Yan, Jitao
err分享
err收藏
Proactive vs. responsive market orientation in enhancing new product creativity in SMEs in B2B markets: The moderating role of market turbulence主动型与反应型市场导向在增强B2B市场中中小企业新产品创造力中的作用：市场动荡的调节效应
errIndustrial Marketing Management
IF7.5
err2026-03-28
err0
errOAAI
errHo-Taek Yi; Guihan Ko; Michael Obal
err分享
err收藏
Haptic Feedback and the Role of Need for Touch on Augmented Reality Mobile Shopping Apps
errInternational Journal of Consumer Studies
IF7.6
err2026-02-04
err0
errOAAI
errMargot Racat; Ryann Reynolds; Michael Obal
err分享
err收藏
Leveraging the influences of domestic B2B turbulence on radicalness of product and export intensity: the contingency role of firm size and access to NPD technology利用国内B2B动荡对产品激进性和出口强度的影响：企业规模和获取新产品开发技术的权变作用
errJournal of Marketing Theory and Practice
IF5.3
err2025-06-27
err0
PREAI
errYuerong Liu; Michael Obal
err分享
err收藏
Extending the Geographic Scope of Corporate Social Responsibility: Remote Work and Housing Affordability
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2025-02-14
err0
PREAI
errObal, Michael W.; Merriman, Kimberly K.
err分享
err收藏
Customer participation in new product development and the impact of remote work
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2024-05-07
err2
PREAI
errObal, Michael; Friske, Wesley; Morgan, Todd
err分享
err收藏
Managing business relationships during a pandemic: Conducting a relationship audit and developing a path forward
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-07-01
err47
PREAI
errObal, Michael; Gao, Tao (Tony)
err分享
err收藏
Investigating social media as a firm's signaling strategy through an IPO
errSMALL BUSINESS ECONOMICS
IF4.8
err2018-05-26
err35
PREAI
errMumi, Atthaphon; Obal, Michael; Yang, Yi
err分享
err收藏
Improving banner ad strategies through predictive modeling
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2017-06-12
err4
PREAI
errObal, Michael W.; Lv, Wen
err分享
err收藏
What drives post-adoption usage? Investigating the negative and positive antecedents of disruptive technology continuous adoption intentions
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2017-05-01
err68
PREAI
errObal, Michael
err分享
err收藏
Whom Should We Talk to? Investigating the Varying Roles of Internal and External Relationship Quality on Radical and Incremental Innovation Performance
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2016-11-17
err22
errOAAI
errObal, Michael; Kannan-Narasimhan, Rangapriya; Ko, Guihan
err分享
err收藏
Maximizing buyer-supplier relationships in the Digital Era: Concept and research agenda
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2013-08-01
err74
PREAI
errObal, Michael; Lancioni, Richard A.
err分享
err收藏
Why do incumbents sometimes succeed? Investigating the role of interorganizational trust on the adoption of disruptive technology
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2013-08-01
err58
PREAI
errObal, Michael
err分享
err收藏
Trust development in e-services: a cohort analysis of Millennials and Baby Boomers
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2013-03-08
err69
PREAI
errObal, Michael; Kunz, Werner
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
W
Werner H. Kunz
H 指数: 33 · 论文数: 142
R
Richard A. Lancioni
H 指数: 20 · 论文数: 71
T
Tao Gao
H 指数: 18 · 论文数: 80
T
Todd Morgan
H 指数: 18 · 论文数: 45
K
Kimberly K. Merriman
H 指数: 12 · 论文数: 58
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