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L

Lara Lobschat

Maastricht University

11H指数
20论文数
2.3K被引数
收录论文 11
发表时间
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Should customers of all brands be multichannel? Investigating the moderating role of brand tier所有品牌的客户都应该是多渠道的吗？调查品牌等级的调节作用
errJournal of Retailing
IF10.2
err2025-07-25
err0
errOAAI
errLara Lobschat; Lisan Lesscher; Peter C. Verhoef; Katherine N. Lemon
err分享
err收藏
Paving the way for responsible retailing为负责任的零售业铺平道路
errJOURNAL OF RETAILING
IF10.2
err2025-04-01
err0
PREAI
errHoltrop, Niels; Lobschat, Lara; ter Braak, Anne
err分享
err收藏
The effect of review images on review helpfulness: A contingency approach
errJOURNAL OF RETAILING
IF10.2
err2024-03-01
err5
errOAAI
errKubler, Raoul V.; Lobschat, Lara; Welke, Lina; van der Meij, Hugo
err分享
err收藏
App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err66
errOAAI
errLiu, Huan; Lobschat, Lara; Verhoef, Peter C.; Zhao, Hong
err分享
err收藏
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
errJOURNAL OF RETAILING
IF10.2
err2021-09-01
err13
errOAAI
errLiu, Huan; Lobschat, Lara; Verhoef, Peter C.; Zhao, Hong
err分享
err收藏
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-09-01
err27
errOAAI
errLesscher, Lisan; Lobschat, Lara; Verhoef, Peter C.
err分享
err收藏
Corporate digital responsibility
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-01-01
err162
errOAAI
errLobschat, Lara; Mueller, Benjamin; Eggers, Felix; Brandimarte, Laura; Diefenbach, Sarah; Kroschke, Mirja; Wirtz, Jochen
err分享
err收藏
Shifting the Blame: How Surcharge Pricing Influences Blame Attributions for a Service Price Increase
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2018-02-05
err11
errOAAI
errPallas, Florian; Bolton, Lisa E.; Lobschat, Lara
err分享
err收藏
What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
errJOURNAL OF MARKETING RESEARCH
IF5
err2017-12-01
err29
errOAAI
errLobschat, Lara; Osinga, Ernst C.; Reinartz, Werner J.
err分享
err收藏
Why Social Currency Becomes a Key Driver of a Firm's Brand Equity - Insights from the Automotive Industry
errLONG RANGE PLANNING
IF6.3
err2013-02-01
err33
PREAI
errLobschat, Lara; Zinnbauer, Markus A.; Pallas, Florian; Joachimsthaler, Erich
err分享
err收藏
The Impact of New Media on Customer Relationships
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2010-08-11
err865
PREAI
errHennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, Christian; Gensler, Sonja; Lobschat, Lara; Rangaswamy, Arvind; Skiera, Bernd
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
P
Peter C. Verhoef
H 指数: 73 · 论文数: 316
J
Jochen Wirtz
H 指数: 70 · 论文数: 359
T
Thorsten Hennig‐Thurau
H 指数: 53 · 论文数: 212
E
Edward C. Malthouse
H 指数: 50 · 论文数: 224
W
Werner Reinartz
H 指数: 46 · 论文数: 153
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