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B

Bernard Covà

Kedge Business School

40H指数
282论文数
9.0K被引数
收录论文 39
发表时间
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Saved by a brand: An odyssey of personal deliverance
errmarketing theory and practice
IF2.8
err2024-06-17
err1
PREAI
errFuschillo, Gregorio; Cayla, Julien; Cova, Bernard
err分享
err收藏
Extricating the concept of linking value from its tribal gangue
errmarketing theory and practice
IF2.8
err2024-03-15
err1
PREAI
errCova, Bernard; Bares, Franck
err分享
err收藏
Introduction to the special section: Tribal marketing after Covid
errmarketing theory and practice
IF2.8
err2023-01-30
err4
PREAI
errCoffin, Jack; Cova, Bernard; Shankar, Avi
err分享
err收藏
Marketing-as-practice: A framework and research agenda for value-creating marketing activity
errmarketing theory and practice
IF2.8
err2022-09-07
err12
errOAAI
errSkalen, Per; Cova, Bernard; Gummerus, Johanna; Sihvonen, Antti
err分享
err收藏
The intimacy trap: Navigating the commercial friendships of luxury
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-06-01
err4
errOAAI
errWelte, Jean-Baptiste; Cayla, Julien; Cova, Bernard
err分享
err收藏
Giving form to future branding realities
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-03-29
err1
PREAI
errCova, Bernard; Cantone, Luigi; Testa, Pierpaolo
err分享
err收藏
Brand magnification: when brands help people reconstruct their lives
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-01-27
err10
PREAI
errFuschillo, Gregorio; Cayla, Julien; Cova, Bernard
err分享
err收藏
How innovation nurtures well-being in enthusiast communities创新如何在热心社区中培养福祉
errINNOVATION-ORGANIZATION & MANAGEMENT
IF1.8
err2021-09-06
err2
PREAI
errGuercini, Simone; Cova, Bernard
err分享
err收藏
Creating a brand community at the bottom of the pyramid: the case of a Cameroonian music platform在金字塔底部创建品牌社区: 以喀麦隆音乐平台为例
errhospitality marketing management
IF3
err2021-04-29
err14
PREAI
errCova, Bernard; Bares, Franck; Nemani, Anicet
err分享
err收藏
Nostalgia and Pastiche in the Post-postmodern Zeitgeist: The 'Postcar' from Italy后后现代时代精神中的怀旧与模仿: 来自意大利的 “邮车”
errmarketing theory and practice
IF2.8
err2020-07-27
err19
PREAI
errCantone, Luigi; Cova, Bernard; Testa, Pierpaolo
err分享
err收藏
Understanding the morphing of focal nets in the solution business: a triad management perspective
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2020-07-09
err7
PREAI
errCova, Bernard; Spencer, Robert; Ferreira, Fabiana; Proenca, Joao
err分享
err收藏
Interpersonal practice in project marketing: how institutional logics condition and change them
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2019-06-07
err8
PREAI
errCova, Bernard; Skalen, Per; Pace, Stefano
err分享
err收藏
Experience copycats: the Compostela case
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2019-03-07
err7
PREAI
errCova, Veronique; Cova, Bernard
err分享
err收藏
Pain, suffering and the consumption of spirituality: a toe story
errhospitality marketing management
IF3
err2019-01-08
err26
PREAI
errCova, Veronique; Cova, Bernard
err分享
err收藏
Building B2B relationships via initiation contributors: Three cases from the Norwegian-South Korean international project business
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2018-01-01
err14
errOAAI
errAarikka-Stenroos, Leena; Aaboen, Lise; Cova, Bernard; Rolfsen, Aron
err分享
err收藏
The process of de-iconisation of an iconic brand: a genealogical approach
errhospitality marketing management
IF3
err2017-12-04
err10
PREAI
errTesta, Pierpaolo; Cova, Bernard; Cantone, Luigi
err分享
err收藏
Selling Pain to the Saturated Self
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2017-02-06
err188
errOAAI
errScott, Rebecca; Cayla, Julien; Cova, Bernard
err分享
err收藏
Academic workshops: A place to let go?
errmarketing theory and practice
IF2.8
err2016-05-13
err0
errOAAI
errCova, Bernard
err分享
err收藏
Value slippage in brand transformation: a conceptualization
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2016-03-21
err23
PREAI
errCova, Bernard; Paranque, Bernard
err分享
err收藏
Organizational Sensemaking of Non-ethical Consumer Behavior: Case Study of a French Mutual Insurance Company
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2016-02-29
err1
PREAI
errCova, Bernard; Gaglio, Gerald; Weber, Juliette; Chanial, Philippe
err分享
err收藏

研究方向

暂无研究方向
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