Vittoria Marino - Publications, H-index & Citations

Vittoria Marino

University of Sannio

19H指数

166论文数

1.4K被引数

收录论文 18

发表时间

The brand activism path: Mapping the activism intensity and consumer responses 品牌行动主义路径：绘制行动主义强度与消费者反应

Journal of Business Research

IF9.8

2026-01-13

OAAI

Antonella Cammarota; Mario D’Arco; Vittoria Marino; Riccardo Resciniti

Beyond Sustainability Narratives: Exploring Generation Z's Shopping Motivations in Vintage Fashion 超越可持续性叙事：探索Z世代在复古时尚中的购物动机

Journal of Consumer Behaviour

IF5.2

2025-09-18

OAAI

Generoso Branca; Mario D'Arco; Vittoria Marino; Riccardo Resciniti

Residents' perceptions of sustainable hospitality in rural destinations: Insights from Irpinia, Southern Italy

JOURNAL OF DESTINATION MARKETING & MANAGEMENT

IF7.4

2025-03-01

OAAI

Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo

Influencer Activism: Insights for Effective Partnership With Brands and Organizations

PSYCHOLOGY & MARKETING

IF9.1

2024-11-29

PREAI

D'Arco, Mario; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo

How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology 消费者如何回应品牌行动主义运动？探索真实性，品牌价值一致性，品牌识别和政治意识形态之间的关系

JOURNAL OF GLOBAL MARKETING

IF4.3

2024-06-20

PREAI

D'Arco, Mario; Cammarota, Antonella; Marino, Vittoria; Resciniti, Riccardo

BRAND ACTIVISM: A Literature Review and Future Research Agenda

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2023-07-18

OAAI

Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo

Inclusion and social justice in sustainable higher education: An integrated perspective through the lens of public engagement

JOURNAL OF MANAGEMENT AND GOVERNANCE

IF4

2023-03-12

PREAI

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; Resciniti, Riccardo

Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: the role of injunctive social norms and personal norms 探索旅游背景下Z世代的亲环境行为意图: 禁令社会规范和个人规范的作用

JOURNAL OF SUSTAINABLE TOURISM

IF7.8

2023-01-27

PREAI

D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo

YOU POST, I TRAVEL. Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations

PSYCHOLOGY & MARKETING

IF9.1

2021-12-30

PREAI

Mainolfi, Giada; Lo Presti, Letizia; Marino, Vittoria; Filieri, Raffaele

Not just food: Exploring the influence of food blog engagement on intention to taste and to visit

BRITISH FOOD JOURNAL

IF4.2

2021-10-29

PREAI

Mainolfi, Giada; Marino, Vittoria; Resciniti, Riccardo

Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2021-10-11

PREAI

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; Resciniti, Riccardo

Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park

LAND USE POLICY

IF5.9

2021-02-01

PREAI

D'Arco, Mario; Lo Presti, Letizia; Marino, Vittoria; Maggiore, Giulio

Mobile chat servitization in the customer journey: from social capability to social suitability 客户旅程中的移动聊天服务化: 从社交能力到社交适应性

TQM JOURNAL

IF4.4

2020-05-05

PREAI

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria

Is online public engagement a new challenge in the university communication plan? A managerial perspective 在线公众参与是大学传播计划的新挑战吗？管理视角

STUDIES IN HIGHER EDUCATION

IF3.2

2019-05-26

PREAI

Lo Presti, Letizia; Marino, Vittoria

Engagement in Healthcare Systems: Adopting Digital Tools for a Sustainable Approach

SUSTAINABILITY

IF3.3

2019-01-04

OAAI

Lo Presti, Letizia; Testa, Mario; Marino, Vittoria; Singer, Pierpaolo

Engagement, satisfaction and customer behavior-based CRM performance: An empirical study of mobile instant messaging 参与度、满意度与基于客户行为的CRM绩效 -- 基于移动即时通信的实证研究

JOURNAL OF SERVICE THEORY AND PRACTICE

IF4.4

2018-08-08

PREAI

Marino, Vittoria; Lo Presti, Letizia

Effect of economic animosity on consumer ethnocentrism and product-country images. A binational study on the perception of Germany during the Euro crisis 经济敌意对消费者民族中心主义和产品国家形象的影响。欧元危机期间德国认知的两国研究

EUROPEAN MANAGEMENT JOURNAL

IF7.3

2016-02-01

PREAI

De Nisco, Alessandro; Mainolfi, Giada; Marino, Vittoria; Napolitano, Maria Rosaria

Moving forward or running to standstill? Exploring the nature and the role of family firms' strategic orientation 向前走还是跑着停滞不前？家族企业战略导向的本质与作用探析

JOURNAL OF FAMILY BUSINESS STRATEGY

IF6.1

2015-09-01

PREAI

Riviezzo, Angelo; Garofano, Antonella; Napolitano, Maria Rosaria; Marino, Vittoria

研究方向