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M

Martin Eisend

university of vienna

50H指数
260论文数
8.8K被引数
收录论文 84
发表时间
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A meta-analysis of green marketing communication effectiveness绿色营销沟通有效性的荟萃分析
errJournal of the Academy of Marketing Science
IF10.1
err2026-08-10
err0
errOAAI
errMojtaba Moji Barari; Alicia Kulczynski; Martin Eisend
err分享
err收藏
Virtual influencer marketing: A meta-analytic review虚拟网红营销：一项元分析综述
errJournal of the Academy of Marketing Science
IF10.1
err2026-07-28
err0
errOAAI
errMojtaba Moji Barari; Martin Eisend; Alicia Kulczynski
err分享
err收藏
Diversity and inclusion in advertising: a non-Western perspective广告中的多元化和包容性：一种非西方视角
errInternational Journal of Advertising
IF5.9
err2026-04-03
err0
PREAI
errEisend, Martin; Rosengren, Sara; Mueller-Bryson, Sophia; Buzeta, Cristian
err分享
err收藏
Ethnic Diversity in Advertising: A Meta-Analysis
errJournal of Marketing
IF10.4
err2025-12-05
err0
PREAI
errMartin Eisend; Anna Rößner; Erik Hermann
err分享
err收藏
Explaining variations in the use of humor in advertising across countries: a meta-analysis解释不同国家广告中幽默运用的差异：一项元分析
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2025-11-01
err0
PREAI
errKarpinska-Krakowiak, Malgorzata (Mags); Eisend, Martin; Modlinski, Artur; Riley, Joseph
err分享
err收藏
Diversity in Interactive Advertising互动广告中的多样性
errJournal of Interactive Advertising
IF0
err2025-10-02
err1
PREAI
errEisend, Martin
err分享
err收藏
A Meta-Analysis of Product Visual Aesthetics产品视觉美学元分析
errJournal of Marketing
IF10.4
err2025-06-25
err0
PREAI
errChenming Peng; Martin Eisend; Zengxiang Chen
err分享
err收藏
A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation社会媒体影响者有效性的元分析：机制与调节
errJournal of the Academy of Marketing Science
IF10.1
err2025-05-21
err0
errOAAI
errMojtaba Moji Barari; Martin Eisend; Shailendra Pratap Jain
err分享
err收藏
Advancing Antecedents of Brand Personality: A Meta-Analytical Review and Moderator Analysis品牌个性前置因素的推进：一项元分析综述与调节变量分析
errPsychology & Marketing
IF9.1
err2025-04-09
err0
errOAAI
errWenxin Wang; Martin Heinberg; Martin Eisend
err分享
err收藏
A meta-analysis of corporate social responsibility effects: The role of stakeholder type and country factors企业社会责任效应的元分析：利益相关者类型和国家因素的作用
errInternational Journal of Research in Marketing
IF7.5
err2024-11-06
err0
PREAI
errChenming Peng; Martin Eisend; Diandian Xiang; Zengxiang Chen; Hong Zhao
err分享
err收藏
Computational Content Analysis in Advertising Research
errJOURNAL OF ADVERTISING
IF7
err2024-10-15
err1
errOAAI
errBarari, Mojtaba; Eisend, Martin
err分享
err收藏
How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2024-05-15
err3
errOAAI
errEisend, Martin; Pol, Gratiana; Niewiadomska, Dominika; Riley, Joseph; Wedgeworth, Rick
err分享
err收藏
A little context, please! Understanding consumer responses to online advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-03-25
err0
errOAAI
errEisend, Martin; Hudders, Liselot; Rosengren, Sara
err分享
err收藏
Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures
errJOURNAL OF ADVERTISING
IF7
err2024-02-07
err3
errOAAI
errKarpinska-Krakowiak, Malgorzata (Mags); Eisend, Martin
err分享
err收藏
Ethnic Minorities in Advertising
errJOURNAL OF ADVERTISING
IF7
err2023-09-27
err6
errOAAI
errRoessner, Anna; Eisend, Martin
err分享
err收藏
The Role of Customer Relationship Vulnerability in Service Recovery客户关系脆弱性在服务补救中的作用
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2023-08-18
err2
errOAAI
errCenophat, Sadrac; Eisend, Martin; Bayon, Tomas; Haas, Alexander
err分享
err收藏
When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects
errJOURNAL OF ADVERTISING
IF7
err2023-04-04
err5
errOAAI
errvan Berlo, Zeph M. C.; Meijers, Marijn H. C.; Eelen, Jiska; Voorveld, Hilde A. M.; Eisend, Martin
err分享
err收藏
Editorial: Advertising in Contemporary Society
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-10-25
err0
PREAI
errRosengren, Sara; Eisend, Martin
err分享
err收藏
Caffeine's Effects on Consumer Spending
errJOURNAL OF MARKETING
IF10.4
err2022-09-26
err16
PREAI
errBiswas, Dipayan; Hartmann, Patrick; Eisend, Martin; Szocs, Courtney; Jochims, Bruna; Apaolaza, Vanessa; Hermann, Erik; Lopez, Cristina M.; Borges, Adilson
err分享
err收藏
Diversity and inclusion in advertising research广告研究中的多样性和包容性
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-09-22
err42
errOAAI
errEisend, Martin; Muldrow, Adrienne F.; Rosengren, Sara
err分享
err收藏

研究方向

暂无研究方向
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