José Afonso Mazzon - Publications, H-index & Citations

José Afonso Mazzon

universidade de sao paulo

20H指数

174论文数

2.0K被引数

收录论文 12

发表时间

The power of sophistication: How service design cues help in service failures

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2020-03-10

OAAI

Terres, Mellina da Silva; Herter, Marcia Maurer; Costa Pinto, Diego; Mazzon, Jose A.

Embracing complex social problems

JOURNAL OF SOCIAL MARKETING

IF2.6

2019-09-18

PREAI

Carvalho, Hamilton Coimbra; Mazzon, Jose Afonso

A tale of complexity

JOURNAL OF SOCIAL MARKETING

IF2.6

2018-12-06

PREAI

Carvalho, Hamilton Coimbra; Mazzon, Jose Afonso; Santos, Joaquim Rocha

Impacts of product type and representation type on the perception of justice and price fairness

JOURNAL OF BUSINESS RESEARCH

IF9.8

2017-12-01

PREAI

Isabella, Giuliana; Mazzon, Jose Afonso; Dimoka, Angelika

The influence of corporate social responsibility on employee satisfaction 企业社会责任对员工满意度的影响

MANAGEMENT DECISION

IF5.1

2016-10-17

119

PREAI

Barakat, Simone R.; Isabella, Giuliana; Gama Boaventura, Joao Mauricio; Mazzon, Jose Afonso

Evaluating co-branded products: the socioeconomic strata effect

MARKETING INTELLIGENCE & PLANNING

IF5.4

2016-09-05

PREAI

Cordeiro, Rafaela Almeida; Ponchio, Mateus Canniatti; Mazzon, Jose Afonso

A better life is possible: the ultimate purpose of social marketing 美好生活是可能的: 社会营销的最终目的

JOURNAL OF SOCIAL MARKETING

IF2.6

2015-04-13

PREAI

Carvalho, Hamilton Coimbra; Mazzon, Jose Afonso

The Mixed Effects of Participant Diversity and Expressive Freedom in Online Peer-to-Peer Problem Solving Communities 在线对等问题解决社区中参与者多样性和表达自由的混合效应

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2014-08-01

PREAI

de Almeida, Stefania Ordovas; Dholakia, Utpal M.; Hernandez, Jose Mauro C.; Mazzon, Jose Afonso

Socioeconomic status and consumption in an emerging economy 新兴经济体的社会经济地位和消费

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2013-03-01

PREAI

Kamakura, Wagner A.; Mazzon, Jose A.

Modeling voter choice to predict the final outcome of two-stage elections 建模选民选择以预测两阶段选举的最终结果

INTERNATIONAL JOURNAL OF FORECASTING

IF7.1

2006-10-01

PREAI

Kamakura, Wagner A.; Mazzon, Jose Afonso; De Bruyn, Arnaud

Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2003-03-01

223

PREAI

Kamakura, WA; Wedel, M; de Rosa, F; Mazzon, JA

Assessing the service-profit chain

the academy of marketing science

IF4.9

2002-08-01

342

PREAI

Kamakura, WA; Mittal, V; de Rosa, F; Mazzon, JA

研究方向