Wagner A. Kamakura - Publications, H-index & Citations

Wagner A. Kamakura

Duke University

46H指数

223论文数

1.2W被引数

收录论文 51

发表时间

A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-01-31

PREAI

Del Barrio-Garcia, Salvador; Kamakura, Wagner A.; Luque-Martinez, Teodoro

Identifying Sales Performance Gaps with Internal Benchmarking

JOURNAL OF RETAILING

IF10.2

2017-12-01

PREAI

Claro, Danny P.; Kamakura, Wagner A.

A picture is worth a thousand words: Translating product reviews into a product positioning map

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2017-03-01

PREAI

Moon, Sangkil; Kamakura, Wagner A.

Are multichannel customers really more valuable? An analysis of banking services

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2016-03-01

PREAI

Cambra-Fierro, Jesus; Kamakura, Wagner A.; Melero-Polo, Iguacel; Javier Sese, F.

Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2015-03-01

PREAI

Du, Rex Yuxing; Kamakura, Wagner A.

Empirical Generalizations in Retailing

JOURNAL OF RETAILING

IF10.2

2014-06-01

PREAI

Kamakura, Wagner; Kopalle, Praveen K.; Lehmann, Donald R.

A Topical History of JMR

JOURNAL OF MARKETING RESEARCH

IF5

2014-02-01

PREAI

Huber, Joel; Kamakura, Wagner; Mela, Carl F.

Reflections on My Editorship of JMR and Beyond

JOURNAL OF MARKETING RESEARCH

IF5

2014-02-01

PREAI

Kamakura, Wagner A.

Uncovering audience preferences for concert features from single-ticket sales with a factor-analytic random-coefficients model

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2013-06-01

PREAI

Kamakura, Wagner A.; Schimmel, Carl W.

Socioeconomic status and consumption in an emerging economy 新兴经济体的社会经济地位和消费

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2013-03-01

PREAI

Kamakura, Wagner A.; Mazzon, Jose A.

Quantitative Trendspotting

JOURNAL OF MARKETING RESEARCH

IF5

2012-08-01

PREAI

Du, Rex Yuxing; Kamakura, Wagner A.

How Economic Contractions and Expansions Affect Expenditure Patterns

JOURNAL OF CONSUMER RESEARCH

IF6.4

2011-10-24

108

PREAI

Kamakura, Wagner A.; Du, Rex Yuxing

A dynamic perspective to the internationalization of small-medium enterprises

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2011-06-19

PREAI

Kamakura, Wagner A.; Ramon-Jeronimo, Maria A.; Vecino Gravel, Julio D.

Measuring Contagion in the Diffusion of Consumer Packaged Goods

JOURNAL OF MARKETING RESEARCH

IF5

2011-02-01

PREAI

Du, Rex Yuxing; Kamakura, Wagner A.

Exploratory tobit factor analysis for multivariate censored data

MULTIVARIATE BEHAVIORAL RESEARCH

IF3.5

2010-06-10

PREAI

Kamakura, WA; Wedel, M

Quality-adjusted price comparison of non-homogeneous products across Internet retailers

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2009-09-01

PREAI

Kamakura, Wagner A.; Moon, Sangkil

American Time-Styles: A Finite-Mixture Allocation Model for Time-Use Analysis

MULTIVARIATE BEHAVIORAL RESEARCH

IF3.5

2009-06-10

PREAI

Kamakura, Wagner A.

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget

JOURNAL OF MARKETING

IF10.4

2008-11-01

PREAI

Du, Rex Y.; Kamakura, Wagner A.

Evaluation of subsidiary marketing performance: combining process and outcome performance metrics 子公司营销绩效评价: 过程与结果绩效指标相结合

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2008-07-22

PREAI

Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A.; Mehrotra, Anuj; Sharma, Arun

Estimating promotion response when competitive promotions are unobservable

JOURNAL OF MARKETING RESEARCH

IF5

2007-08-01

PREAI

Moon, Sangkil; Kamakura, Wagner A.; Ledolter, Johannes

研究方向