Márcia Maurer Herter - Publications, H-index & Citations

Márcia Maurer Herter

Universidade de Lisboa

16H指数

63论文数

1.5K被引数

收录论文 20

发表时间

The Embodiment of Vulnerability: How Consumers Judge Empathy Gaps in Artificial Intelligence-Driven Healthcare 脆弱性的体现：消费者如何判断人工智能驱动医疗保健中的共情差距

PSYCHOLOGY & MARKETING

IF9.1

2026-05-20

PREAI

Mariana Girão Carrilho; Diego Costa Pinto; Saleh Shuqair; Márcia Maurer Herter; Anna S. Mattila

Algorithm Delegation: How Embedded AI Facilitates Agency Transference in Medical Services 算法委托：嵌入式人工智能如何促进医疗服务中的代理转移

Psychology & Marketing

IF9.1

2025-07-22

PREAI

Rafael Wagner; Diego Costa Pinto; Diogo Hildebrand; Natália Araújo Pacheco; Gurpreet Dhillon; Marcia Maurer Herter

How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2024-05-22

PREAI

Shuqair, Saleh; Herter, Marcia Maurer; Pinto, Diego Costa; Mattila, Anna S.

The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?面部表情在品牌塑造中的力量: 表情符号与人脸能否塑造情感传染和品牌乐趣？

JOURNAL OF BRAND MANAGEMENT

IF4.1

2024-03-22

PREAI

Almeida, Pedro; Rita, Paulo; Pinto, Diego Costa; Herter, Marcia

Emojis as heuristic cues: The multifaceted role of emojis in online service interactions

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2024-02-20

OAAI

Shuqair, Saleh; Pinto, Diego Costa; Herter, Marcia Maurer; Mattila, Anna

A meta-analysis on the psychological and behavioral consequences of nostalgia: The moderating roles of nostalgia activators, culture, and individual characteristics 怀旧的心理和行为后果的荟萃分析: 怀旧激活剂，文化和个体特征的调节作用

PSYCHOLOGY & MARKETING

IF9.1

2023-07-18

OAAI

Santini, Fernando de Oliveira; Lim, Weng Marc; Ladeira, Wagner J. J.; Pinto, Diego Costa; Herter, Marcia M.; Rasul, Tareq

Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2023-02-17

OAAI

Herter, Marcia Maurer; Shuqair, Saleh; Pinto, Diego Costa; Mattila, Anna S.; Pontin, Paola Zandonai

Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors

EUROPEAN JOURNAL OF MARKETING

IF5.1

2022-10-05

OAAI

Herter, Marcia Maurer; Borges, Adilson; Pinto, Diego Costa; Ferreira, Mario Boto; Mattila, Anna S.

Thinking Skills Don't Protect Service Workers from Replacement by Artificial Intelligence

JOURNAL OF SERVICE RESEARCH

IF8.6

2022-05-23

OAAI

Vorobeva, Darina; El Fassi, Yasmina; Costa Pinto, Diego; Hildebrand, Diego; Herter, Marcia M.; Mattila, Anna S.

Retail crowding: meta-analysis of contextual and cultural moderators

MARKETING INTELLIGENCE & PLANNING

IF5.4

2021-11-01

OAAI

de Oliveira Santini, Fernando; Ladeira, Wagner Junior; Pinto, Diego Costa; Herter, Marcia Maurer; Mattila, Anna S.; Perin, Marcelo Gattermann

Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior

JOURNAL OF HOSPITALITY & TOURISM RESEARCH

IF5.3

2020-07-01

OAAI

Huseynov, Kamran; Costa Pinto, Diego; Maurer Herter, Marcia; Rita, Paulo

Customer engagement in social media: a framework and meta-analysis 社交媒体中的客户参与度: 一个框架和元分析

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2020-05-27

277

OAAI

Santini, Fernando de Oliveira; Ladeira, Wagner Junior; Pinto, Diego Costa; Herter, Marcia Maurer; Sampaio, Claudio Hoffmann; Babin, Barry J.

The power of sophistication: How service design cues help in service failures

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2020-03-10

OAAI

Terres, Mellina da Silva; Herter, Marcia Maurer; Costa Pinto, Diego; Mazzon, Jose A.

Reducing Ingroup Bias in Ethical Consumption: The Role of Construal Levels and Social Goodwill

BUSINESS ETHICS QUARTERLY

IF3

2019-12-03

OAAI

Pinto, Diego Costa; Borges, Adilson; Herter, Marcia Maurer; Ferreira, Mario Boto

Can luxury brands be ethical? Reducing the sophistication liability of luxury brands

JOURNAL OF CLEANER PRODUCTION

IF10

2019-10-01

PREAI

Pinto, Diego Costa; Herter, Marcia Maurer; Goncalves, Dilney; Sayin, Eda

Recycling cooperation and buying status Effects of pure and competitive altruism on sustainable behaviors

EUROPEAN JOURNAL OF MARKETING

IF5.1

2019-05-13

PREAI

Pinto, Diego Costa; Herter, Marcia Maurer; Rossi, Patricia; Nique, Walter Meucci; Borges, Adilson

Green consumers and their identities: how identities change the motivation for green consumption 绿色消费者及其身份: 身份如何改变绿色消费动机

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2016-04-12

PREAI

Pinto, Diego Costa; Nique, Walter Meucci; Herter, Marcia Maurer; Borges, Adilson

It was not that long!: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception 没那么长!: 店内电视屏幕内容和消费者情绪对消费者等待感知的影响

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2015-01-01

PREAI

Borges, Adilson; Herter, Marcia Maurer; Chebat, Jean-Charles

Going green for self or for others? Gender and identity salience effects on sustainable consumption 为自己或他人走向绿色？性别和身份显著性对可持续消费的影响

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2014-07-25

111

PREAI

Pinto, Diego Costa; Herter, Marcia M.; Rossi, Patricia; Borges, Adilson

Green consumer values: how do personal values influence environmentally responsible water consumption?

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2011-02-14

154

PREAI

Pinto, Diego Costa; Nique, Walter Meucci; Anana, Edar da Silva; Herter, Marcia Maurer

研究方向