Kumar, V. - Publications & Citations

How legacy firms can embrace the digital ecosystem via digital customer orientation 传统公司如何通过数字客户导向来拥抱数字生态系统

IF10.1

2019-12-12

OAAI

Kumar, V.; Srivastava, Rajendra

Robotics for Customer Service: A Useful Complement or an Ultimate Substitute?机器人为客户服务: 有用的补充还是最终的替代品？

IF10.1

2019-11-20

106

PREAI

Kopalle, Praveen K.; Kumar, V.; Subramaniam, Mohan

JOURNAL OF SERVICE RESEARCH

IF8.6

2019-09-30

192

PREAI

Xiao, Li; Kumar, V.

Journal of Retailing Special Issue - Metrics and Analytics in Retailing

JOURNAL OF RETAILING

IF10.2

2019-06-01

PREAI

Kumar, V.; Venkatesan, Rajkumar

Journal of Retailing Special Issue - Metrics and Analytics in Retailing Guest editors

JOURNAL OF RETAILING

IF10.2

2019-03-01

PREAI

Kumar, V.; Venkatesan, Rajkumar

Driving growth of Mwallets in emerging markets: a retailer's perspective (vol 47, pg 1, 2019)

Driving growth of Mwallets in emerging markets: a retailer's perspective

IF10.1

2018-12-10

OAAI

Kumar, V.; Nim, Nandini; Sharma, Amalesh

Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets

IF10.1

2018-11-12

PREAI

Kumar, V.; Nim, Nandini; Sharma, Amalesh

Reflections on Publishing in the Journal of Marketing

IF5

2018-10-16

PREAI

Luo, Anita; Kumar, V.

Transformative Marketing: The Next 20 Years

IF10.4

2018-10-12

OAAI

Kumar, V.; Mittal, Vikas; Morgan, Neil

Are You Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior

IF10.4

2018-07-01

121

OAAI

Kumar, V.

What drives a salesperson's goal achievement? An empirical examination

IF5

2018-04-01

OAAI

Kumar, V.; Leszkiewicz, Agata; Herbst, Angeliki

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2018-02-05

OAAI

Kumar, V.; Goreczny, Ashley; Maurer, Todd

A strategic framework for a profitable business model in the sharing economy

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2018-02-01

297

PREAI

Kumar, V.; Lahiri, Avishek; Dogan, Orhan Bahadir

A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation 客户价值评估理论: 概念、度量、策略和实施

Dynamically Managing a Profitable Email Marketing Program

IF10.4

2018-01-01

PREAI

Kumar, V.

Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet-Based Outcomes 评估客户集中度对首次公开募股和基于资产负债表的结果的影响

IF5

2017-12-01

PREAI

Zhang, Xi (Alan); Kumar, V.; Cosguner, Koray

Customer engagement in service 客户参与服务

IF10.4

2017-11-01

102

PREAI

Saboo, Alok R.; Kumar, V.; Anand, Ankit

Why Do Salespeople Quit? An Empirical Examination of Own and Peer Effects on Salesperson Turnover Behavior

IF10.1

2017-10-07

281

PREAI

Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Pozza, Ilaria Dalla

The role of university research centers in promoting research

IF5

2017-06-01

PREAI

Sunder, Sarang; Kumar, V.; Goreczny, Ashley; Maurer, Todd

Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap

IF10.1

2017-04-25

OAAI

Kumar, V.