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E

Els Gijsbrechts

tilburg university

28H指数
135论文数
3.1K被引数
收录论文 33
发表时间
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Proximity-store introductions: A new route to big-box retailer success? ☆
errJOURNAL OF RETAILING
IF10.2
err2023-12-01
err3
errOAAI
errDekimpe, Marnik G.; Gijsbrechts, Els; Gielens, Katrijn
err分享
err收藏
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-12-01
err7
errOAAI
errvan Ewijk, Bernadette J.; Gijsbrechts, Els; Steenkamp, Jan-Benedict E. M.
err分享
err收藏
What drives brands' price response metrics? An empirical examination of the Chinese packaged goods industry
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-03-01
err5
errOAAI
errvan Ewijk, Bernadette J.; Gijsbrechts, Els; Steenkamp, Jan-Benedict E. M.
err分享
err收藏
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-12-01
err14
errOAAI
errBies, Suzanne M. T. A.; Bronnenberg, Bart J.; Gijsbrechts, Els
err分享
err收藏
Online display advertising for CPG brands: (When) does it work?
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-06-01
err11
PREAI
errvan Ewijk, Bernadette J.; Stubbe, Astrid; Gijsbrechts, Els; Dekimpe, Marnik G.
err分享
err收藏
Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment导航最后一英里: 点击收集订单履行的需求效应
errJOURNAL OF MARKETING
IF10.4
err2020-10-21
err36
errOAAI
errGielens, Katrijn; Gijsbrechts, Els; Geyskens, Inge
err分享
err收藏
Evaluating the Effectiveness of Retailer-Themed Super Saver Events
errJOURNAL OF MARKETING
IF10.4
err2019-12-26
err8
errOAAI
errGuyt, Jonne Y.; Gijsbrechts, Els
err分享
err收藏
Close Encounter with the Hard Discounter: A Multiple-Store Shopping Perspective on the Impact of Local Hard-Discounter Entry
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-03-08
err51
PREAI
errVroegrijk, Mark; Gijsbrechts, Els; Campo, Katia
err分享
err收藏
On consumer choice patterns and the net impact of feature promotions
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2018-09-01
err10
errOAAI
errGuyt, Jonne; Gijsbrechts, Els
err分享
err收藏
Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2018-06-01
err17
PREAI
errGijsbrechts, Els; Campo, Katia; Vroegrijk, Mark
err分享
err收藏
Try It, You'll Like It-Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption
errthe academy of marketing science
IF4.9
err2016-09-01
err54
errOAAI
errFoubert, Bram; Gijsbrechts, Els
err分享
err收藏
Battling for the Household's Category Buck: Can Economy Private Labels Defend Supermarkets Against the Hard-Discounter Threat?
errJOURNAL OF RETAILING
IF10.2
err2016-09-01
err24
PREAI
errVroegrijk, Mark; Gijsbrechts, Els; Campo, Katia
err分享
err收藏
The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts?
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2016-09-01
err19
PREAI
errvan Lin, Arjen; Gijsbrechts, Els
err分享
err收藏
Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors
errJOURNAL OF MARKETING RESEARCH
IF5
err2015-10-01
err32
PREAI
errVan Heerde, Harald J.; Gijsbrechts, Els; Pauwels, Koen
err分享
err收藏
The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis
errJOURNAL OF MARKETING RESEARCH
IF5
err2015-04-01
err32
PREAI
errLourenco, Carlos J. S.; Gijsbrechts, Els; Paap, Richard
err分享
err收藏
Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance
errJOURNAL OF MARKETING RESEARCH
IF5
err2014-12-01
err21
PREAI
errGuyt, Jonne Y.; Gijsbrechts, Els
err分享
err收藏
Gains and losses of exclusivity in grocery retailing
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2014-09-01
err21
PREAI
errGielens, Katrijn; Gijsbrechts, Els; Dekimpe, Marnik G.
err分享
err收藏
Shopper Loyalty to Whom? Chain Versus Outlet Loyalty in the Context of Store Acquisitions
errJOURNAL OF MARKETING RESEARCH
IF5
err2014-06-01
err18
PREAI
errvan Lin, Arjen; Gijsbrechts, Els
err分享
err收藏
The impact of national brand introductions on hard-discounter image and share-of-wallet
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2013-12-01
err16
PREAI
errLourenco, Carlos J. S.; Gijsbrechts, Els
err分享
err收藏
Patterns in consumption-based learning about brand quality for consumer packaged goods (vol 30, pg 219, 2013)
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2013-12-01
err0
errOAAI
errSzymanowski, Maciej; Gijsbrechts, Els
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
J
Jan‐Benedict E.M. Steenkamp
H 指数: 80 · 论文数: 212
M
Marnik G. Dekimpe
H 指数: 52 · 论文数: 248
K
Koen Pauwels
H 指数: 47 · 论文数: 216
H
Harald J. van Heerde
H 指数: 42 · 论文数: 139
B
Bart J. Bronnenberg
H 指数: 35 · 论文数: 132
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