Gergely Nyilasy - Publications, H-index & Citations

Gergely Nyilasy

university system of georgia

14H指数

25论文数

1.3K被引数

收录论文 7

发表时间

Just doing it: theorising integrated marketing communications (IMC) practices

EUROPEAN JOURNAL OF MARKETING

IF5.1

2017-04-10

OAAI

Ots, Mart; Nyilasy, Gergely

Colour correct: the interactive effects of food label nutrition colouring schemes and food category healthiness on health perceptions

PUBLIC HEALTH NUTRITION

IF3

2016-03-16

OAAI

Nyilasy, Gergely; Lei, Jing; Nagpal, Anish; Tan, Joseph

Agency practitioners' meta-theories of advertising

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-07

PREAI

Nyilasy, Gergely; Reid, Leonard N.

The academician-practitioner gap in advertising

INTERNATIONAL JOURNAL OF ADVERTISING

IF5.9

2015-01-06

PREAI

Nyilasy, Gergely; Reid, Leonard N.

Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions 感知的绿色洗涤: 绿色广告和企业环境绩效对消费者反应的互动影响

JOURNAL OF BUSINESS ETHICS

IF6.7

2013-11-06

434

PREAI

Nyilasy, Gergely; Gangadharbatla, Harsha; Paladino, Angela

Ad agency professionals' mental models of advertising creativity

EUROPEAN JOURNAL OF MARKETING

IF5.1

2013-09-20

PREAI

Nyilasy, Gergely; Canniford, Robin; Kreshel, Peggy J.

AGENCY PRACTITIONER THEORIES OF HOW ADVERTISING WORKS

JOURNAL OF ADVERTISING

IF7

2009-09-01

PREAI

Nyilasy, Gergely; Reid, Leonard N.

研究方向