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Leonard N. Reid

University of Georgia

37H指数
154论文数
4.4K被引数
收录论文 36
发表时间
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The influence of socialization agents on consumer responses to over-the-counter medicine advertising
errRESEARCH IN SOCIAL & ADMINISTRATIVE PHARMACY
IF2.8
err2022-09-01
err3
PREAI
errLee, Mina; Kang, Mihyun; King, Karen Whitehill; Reid, Leonard N.
err分享
err收藏
How Health Consciousness and Health Literacy Influence Evaluative Responses to Nutrient-Content Claimed Messaging for an Unhealthy Food
errJOURNAL OF HEALTH COMMUNICATION
IF2.4
err2021-07-09
err7
PREAI
errChoi, Hojoon; Northup, Temple; Reid, Leonard N.
err分享
err收藏
Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes
errJOURNAL OF ADVERTISING
IF7
err2021-03-30
err9
PREAI
errKwon, Eun Sook; Nyilasy, Greg; King, Karen Whitehill; Reid, Leonard N.
err分享
err收藏
Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness
errJOURNAL OF HEALTH COMMUNICATION
IF2.4
err2018-04-04
err14
PREAI
errChoi, Hojoon; Reid, Leonard N.
err分享
err收藏
Experiencing motivational conflict on social media in a crisis situation: The case of the Chick-fll-A same-sex marriage controversy
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2017-06-01
err7
PREAI
errKim, Kyongseok; Kim, Jooyoung; Reid, Leonard N.
err分享
err收藏
Inter-study and intra-study replications in leading marketing journals: a longitudinal analysis
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-02-13
err13
PREAI
errKwon, Eun Sook; Shan, Yan; Lee, Joong Suk; Reid, Leonard N.
err分享
err收藏
A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors
errJOURNAL OF HEALTH COMMUNICATION
IF2.4
err2015-08-27
err15
PREAI
errHuh, Jisu; DeLorme, Denise E.; Reid, Leonard N.
err分享
err收藏
Differential Impact of Message Appeals, Food Healthiness, and Poverty Status on Evaluative Responses to Nutrient-Content Claimed Food Advertisements
errJOURNAL OF HEALTH COMMUNICATION
IF2.4
err2015-07-06
err7
PREAI
errChoi, Hojoon; Reid, Leonard N.
err分享
err收藏
Factors Influencing Consumers' Attitudinal and Behavioral Responses to Direct-To-Consumer and Over-the-Counter Drug Advertising
errJOURNAL OF HEALTH COMMUNICATION
IF2.4
err2015-03-02
err36
PREAI
errLee, Mina; King, Karen Whitehill; Reid, Leonard N.
err分享
err收藏
Trends in the use of statistics in major advertising journals over four decades
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-02-11
err7
PREAI
errYoo, Kyunga; Joo, Eunsin; Choi, Hojoon; Reid, Leonard; Kim, Jooyoung
err分享
err收藏
Scepticism towards DTC advertising A comparative study of Korean and Caucasian Americans
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err18
PREAI
errHuh, Jisu; DeLorme, Denise E.; Reid, Leonard N.
err分享
err收藏
Dietary supplement advertising in the US A review and research agenda
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err27
PREAI
errDeLorme, Denise E.; Huh, Jisu; Reid, Leonard N.; An, Soontae
err分享
err收藏
Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err38
PREAI
errChoi, Hojoon; Yoo, Kyunga; Baek, Tae Hyun; Reid, Leonard N.; Macias, Wendy
err分享
err收藏
Agency practitioners' meta-theories of advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err20
PREAI
errNyilasy, Gergely; Reid, Leonard N.
err分享
err收藏
The academician-practitioner gap in advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-06
err43
PREAI
errNyilasy, Gergely; Reid, Leonard N.
err分享
err收藏
Green Grass, High Cotton: Reflections on the Evolution of the Journal of Advertising
errJOURNAL OF ADVERTISING
IF7
err2014-11-05
err17
PREAI
errReid, Leonard N.
err分享
err收藏
Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010
errJOURNAL OF ADVERTISING
IF7
err2014-08-08
err93
PREAI
errKim, Kyongseok; Hayes, Jameson L.; Avant, J. Adam; Reid, Leonard N.
err分享
err收藏
The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior
errPSYCHOLOGY & MARKETING
IF9.1
err2013-07-05
err51
PREAI
errBaek, Tae Hyun; Reid, Leonard N.
err分享
err收藏
Korean Americans' Prescription Drug Information Seeking and Evaluation and Use of Different Information Sources
errJOURNAL OF HEALTH COMMUNICATION
IF2.4
err2013-05-01
err14
PREAI
errHuh, Jisu; DeLorme, Denise E.; Reid, Leonard N.; Kim, Junga
err分享
err收藏
Effects of Message Framing in Anti-Binge Drinking PSAs: The Moderating Role of Counterfactual Thinking
errJOURNAL OF HEALTH COMMUNICATION
IF2.4
err2013-04-01
err22
PREAI
errBaek, Tae Hyun; Shen, Lijiang; Reid, Leonard N.
err分享
err收藏

研究方向

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H 指数: 32 · 论文数: 116
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H 指数: 32 · 论文数: 163
J
Jooyoung Kim
H 指数: 31 · 论文数: 147
J
Jisu Huh
H 指数: 28 · 论文数: 107
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