科言猫
学术研究的AI总结
首页
文献互助
订阅
我的收藏
科研工具
选题分析
论文总结
专利管理
未登录
返回
O
Om Narasimhan
university of london
16
H指数
26
论文数
2.3K
被引数
0
相关解读
订阅
收录论文
16
发表时间
发表时间
IF
被引数
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs
the academy of marketing science
IF
4.9
2023-01-01
4
OA
AI
Hassan, Magda; Prabhu, Jaideep; Chandy, Rajesh; Narasimhan, Om
分享
收藏
Stay positive or go negative? Memory imperfections and messaging strategy
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF
7.5
2022-12-01
0
OA
AI
Li, Xiaolin; Rao, Raghunath Singh; Narasimhan, Om; Gao, Xing
分享
收藏
The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry
JOURNAL OF MARKETING RESEARCH
IF
5
2021-05-26
1
OA
AI
Viswanathan, Madhu; Mukherji, Prokriti; Narasimhan, Om; Chandy, Rajesh
分享
收藏
Economic Impact of Category Captaincy: An Examination of Assortments and Prices
the academy of marketing science
IF
4.9
2021-03-01
6
OA
AI
Viswanathan, Madhu; Narasimhan, Om; John, George
分享
收藏
Bonuses Versus Commissions: A Field Study
JOURNAL OF MARKETING RESEARCH
IF
5
2018-10-16
44
PRE
AI
Kishore, Sunil; Rao, Raghunath Singh; Narasimhan, Om; John, George
分享
收藏
Is Cash King for Sales Compensation Plans? Evidence from a Large-Scale Field Intervention
JOURNAL OF MARKETING RESEARCH
IF
5
2018-06-01
27
OA
AI
Viswanathan, Madhu; Li, Xiaolin; John, George; Narasimhan, Om
分享
收藏
An Empirical Investigation of Private Label Supply by National Label Producers
the academy of marketing science
IF
4.9
2010-07-01
41
PRE
AI
Chen, Jack (Xinlei); Narasimhan, Om; John, George; Dhar, Tirtha
分享
收藏
Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis
the academy of marketing science
IF
4.9
2010-05-01
10
PRE
AI
Mehta, Nitin; Chen, Xinlei (Jack); Narasimhan, Om
分享
收藏
Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence
the academy of marketing science
IF
4.9
2009-09-01
131
PRE
AI
Rao, Raghunath Singh; Narasimhan, Om; John, George
分享
收藏
Assessing the consequences of a lchannel switch
the academy of marketing science
IF
4.9
2008-05-01
16
PRE
AI
Chen, Xinlei (Jack); John, George; Narasimhan, Om
分享
收藏
Competitive response to radical product innovations
JOURNAL OF MARKETING
IF
10.4
2008-05-01
80
PRE
AI
Aboulnasr, Khaled; Narasimhan, Om; Blair, Edward; Chandy, Rajesh
分享
收藏
Informing, transforming, and persuading: Disentangling the multiple effects of advertising on brand choice decisions
the academy of marketing science
IF
4.9
2008-05-01
80
PRE
AI
Mehta, Nitin; Chen, Xinlei (Jack); Narasimhan, Om
分享
收藏
Absorptive capacity in high-technology markets: The competitive advantage of the haves
the academy of marketing science
IF
4.9
2006-09-01
188
PRE
AI
Narasimhan, Om; Rajiv, Surendra; Dutta, Shantanu
分享
收藏
From invention to innovation: Conversion ability in product development
JOURNAL OF MARKETING RESEARCH
IF
5
2006-08-01
138
PRE
AI
Chandy, Rajesh; Hopstaken, Brigitte; Narasimhan, Om; Prabhu, Jaideep
分享
收藏
Conceptualizing and measuring capabilities: Methodology and empirical application
STRATEGIC MANAGEMENT JOURNAL
IF
7.2
2005-01-01
383
OA
AI
Dutta, S; Narasimhan, O; Rajiv, S
分享
收藏
Success in high-technology markets: Is marketing capability critical?
the academy of marketing science
IF
4.9
1999-11-01
524
PRE
AI
Dutta, S; Narasimhan, O; Rajiv, S
分享
收藏
研究方向
暂时未获取到该数据
合作学者
合作期刊
G
George John
H 指数: 40 · 论文数: 85
J
Jaideep Prabhu
H 指数: 34 · 论文数: 118
S
Shantanu Dutta
H 指数: 34 · 论文数: 107
R
Rajesh Chandy
H 指数: 32 · 论文数: 92
X
Xiaolin Li
H 指数: 29 · 论文数: 285
查看更多