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J

Julian R.K. Wichmann

University of Cologne

7H指数
13论文数
321被引数
收录论文 6
发表时间
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Does bigger still mean better? How digital transformation affects the market share-profitability relationship
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-12-01
err3
errOAAI
errSklenarz, Felix Anton; Edeling, Alexander; Himme, Alexander; Wichmann, Julian R. K.
err分享
err收藏
The managerial relevance of marketing science: Properties and genesis
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-12-01
err6
errOAAI
errSchauerte, Nico; Becker, Maren; Imschloss, Monika; Wichmann, Julian R. K.; Reinartz, Werner J.
err分享
err收藏
Reimagining personalization in the physical store
errJOURNAL OF RETAILING
IF10.2
err2023-12-01
err6
errOAAI
errScholdra, Thomas P.; Wichmann, Julian R. K.; Reinartz, Werner J.
err分享
err收藏
A global perspective on the marketing mix across time and space
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err28
errOAAI
errWichmann, Julian R. K.; Uppal, Abhinav; Sharma, Amalesh; Dekimpe, Marnik G.
err分享
err收藏
Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior
errJOURNAL OF MARKETING
IF10.4
err2022-01-07
err13
errOAAI
errScholdra, Thomas P.; Wichmann, Julian R. K.; Eisenbeiss, Maik; Reinartz, Werner J.
err分享
err收藏
The Platformization of Brands
errJOURNAL OF MARKETING
IF10.4
err2021-12-09
err43
errOAAI
errWichmann, Julian R. K.; Wiegand, Nico; Reinartz, Werner J.
err分享
err收藏

研究方向

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合作学者
合作期刊
M
Marnik G. Dekimpe
H 指数: 52 · 论文数: 248
W
Werner Reinartz
H 指数: 46 · 论文数: 153
A
Amalesh Sharma
H 指数: 22 · 论文数: 41
M
Maik Eisenbeiß
H 指数: 12 · 论文数: 49
N
Nico Wiegand
H 指数: 12 · 论文数: 46
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