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M

Maik Eisenbeiß

University of Bremen

12H指数
49论文数
2.4K被引数
收录论文 11
发表时间
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Leveraging B2B field service technicians as a second sales force: How service situations affect selling activity and success
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-08-19
err3
errOAAI
errBerkmann, Manuel; Eisenbeiss, Maik; Reinartz, Werner; Schauerte, Nico
err分享
err收藏
Social media marketing for equity crowdfunding: Which posts trigger investment decisions?
errFINANCE RESEARCH LETTERS
IF6.9
err2023-03-01
err8
errOAAI
errEisenbeiss, Maik; Hartmann, Sven A.; Hornuf, Lars
err分享
err收藏
Determinants of consumers' attitudes towards digital advertising - A meta-analytic comparison across time and touchpoints消费者对数字广告态度的决定因素 -- 跨时间和接触点的元分析比较
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-12-01
err5
errOAAI
errLutjens, Henk; Eisenbeiss, Maik; Fiedler, Maximilian; Bijmolt, Tammo
err分享
err收藏
Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior
errJOURNAL OF MARKETING
IF10.4
err2022-01-07
err13
errOAAI
errScholdra, Thomas P.; Wichmann, Julian R. K.; Eisenbeiss, Maik; Reinartz, Werner J.
err分享
err收藏
What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2015-12-01
err55
PREAI
errEisenbeiss, Maik; Wilken, Robert; Skiera, Bernd; Cornelissen, Markus
err分享
err收藏
Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
errthe academy of marketing science
IF4.9
err2015-09-01
err188
PREAI
errBleier, Alexander; Eisenbeiss, Maik
err分享
err收藏
The Importance of Trust for Personalized Online Advertising
errJOURNAL OF RETAILING
IF10.2
err2015-09-01
err281
PREAI
errBleier, Alexander; Eisenbeiss, Maik
err分享
err收藏
On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges
errJOURNAL OF RETAILING
IF10.2
err2014-09-01
err16
PREAI
errDost, Florian; Wilken, Robert; Eisenbeiss, Maik; Skiera, Bernd
err分享
err收藏
Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2014-01-23
err54
PREAI
errEisenbeiss, Maik; Cornelissen, Markus; Backhaus, Klaus; Hoyer, Wayne D.
err分享
err收藏
The (Real) World Is Not Enough: Motivational Drivers and User Behavior in Virtual Worlds
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2012-02-01
err80
PREAI
errEisenbeiss, Maik; Blechschmidt, Boris; Backhaus, Klaus; Freund, Philipp Alexander
err分享
err收藏
Analytics for Customer Engagement
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2010-08-11
err304
PREAI
errBijmolt, Tammo H. A.; Leeflang, Peter S. H.; Block, Frank; Eisenbeiss, Maik; Hardie, Bruce G. S.; Lemmens, Aurelie; Saffert, Peter
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
W
Wayne D. Hoyer
H 指数: 56 · 论文数: 229
T
Tammo H.A. Bijmolt
H 指数: 50 · 论文数: 222
P
Peter S. H. Leeflang
H 指数: 48 · 论文数: 286
W
Werner Reinartz
H 指数: 46 · 论文数: 153
B
Bernd Skiera
H 指数: 45 · 论文数: 300
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