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R

Rajeev Batra

university of michigan system

44H指数
108论文数
1.8W被引数
收录论文 34
发表时间
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Unpacking collective materialism: how values shape consumption in seven Asian markets (vol 55, pg 361, 2024)
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2024-02-15
err0
errOAAI
errBatra, Rajeev; Arunachalam, S.; Wong, Nancy Y. C.; Lee, Michael S. W.
err分享
err收藏
Unpacking collective materialism: how values shape consumption in seven Asian markets
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2023-12-06
err2
PREAI
errBatra, Rajeev; Arunachalam, S.; Wong, Nancy Y. C.; Lee, Michael S. W.
err分享
err收藏
Consumption attitudes and behaviors in Asia: a discovery-oriented fresh look
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2021-06-22
err5
PREAI
errBatra, Rajeev; Li, Dongmei; Chiu, Chi-Yue
err分享
err收藏
Uncertainty Evokes Consumers' Preference for Brands Incongruent with their Global-Local Citizenship Identity
errJOURNAL OF MARKETING RESEARCH
IF5
err2021-01-25
err38
PREAI
errNg, Sharon; Faraji-Rad, Ali; Batra, Rajeev
err分享
err收藏
Creating Brand Meaning: A Review and Research Agenda
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2019-07-03
err58
errOAAI
errBatra, Rajeev
err分享
err收藏
Brand Coolness
errJOURNAL OF MARKETING
IF10.4
err2019-06-19
err152
errOAAI
errWarren, Caleb; Batra, Rajeev; Correia Loureiro, Sandra Maria; Bagozzi, Richard P.
err分享
err收藏
Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set
errJOURNAL OF MARKETING RESEARCH
IF5
err2017-12-01
err21
errOAAI
errBatra, Rajeev; Zhang, Y. Charles; Aydinog, Nilufer Z.; Feinberg, Fred M.
err分享
err收藏
Product Touch and Consumers' Online and Offline Buying: The Role of Mental Representation
errJOURNAL OF RETAILING
IF10.2
err2017-09-01
err90
PREAI
errLiu, Wumei; Batra, Rajeev; Wang, Haizhogn
err分享
err收藏
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
errJOURNAL OF MARKETING
IF10.4
err2016-11-01
err406
PREAI
errBatra, Rajeev; Keller, Kevin Lane
err分享
err收藏
Regulatory goals in a globalized world
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2016-08-29
err22
errOAAI
errNg, Sharon; Batra, Rajeev
err分享
err收藏
The moderating role of dialecticism in consumer responses to product information
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2015-11-05
err35
errOAAI
errWang, Haizhong; Batra, Rajeev; Chen, Zengxiang
err分享
err收藏
A global brand management roadmap
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2012-03-01
err39
PREAI
errOzsomer, Aysegul; Batra, Rajeev; Chattopadhyay, Amitava; ter Hofstede, Frenkel
err分享
err收藏
Brand Love品牌爱
errJOURNAL OF MARKETING
IF10.4
err2012-03-01
err1.3K
PREAI
errBatra, Rajeev; Ahuvia, Aaron; Bagozzi, Richard P.
err分享
err收藏
The Stopping Power of Advertising: Measures and Effects of Visual Complexity
errJOURNAL OF MARKETING
IF10.4
err2010-09-01
err407
PREAI
errPieters, Rik; Wedel, Michel; Batra, Rajeev
err分享
err收藏
Brand Extension Strategy Planning: Empirical Estimation of Brand-Category Personality Fit and Atypicality
errJOURNAL OF MARKETING RESEARCH
IF5
err2010-04-01
err134
PREAI
errBatra, Rajeev; Lenk, Peter; Wedel, Michel
err分享
err收藏
The Growing Influence of Online Marketing Communications
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2009-11-01
err36
PREAI
errShankar, Venkatesh; Batra, Rajeev
err分享
err收藏
Values, susceptibility to normative influence, and attribute importance weights: A nomological analysis
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2008-01-25
err140
errOAAI
errBatra, R; Homer, PM; Kahle, LR
err分享
err收藏
The situational impact of brand image beliefs
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2008-01-25
err228
errOAAI
errBatra, R; Homer, PM
err分享
err收藏
Effects of brand local and nonlocal origin on consumer attitudes in developing countries品牌本地和非本地来源对发展中国家消费者态度的影响
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2008-01-25
err844
errOAAI
errBatra, R; Ramaswamy, V; Alden, DL; Steenkamp, JBEM; Ramachander, S
err分享
err收藏
Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2006-09-01
err344
PREAI
errAlden, Dana L.; Steenkamp, Jan-Benedict E. M.; Batra, Rajeev
err分享
err收藏

研究方向

暂无研究方向
合作学者
合作期刊
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Richard P. Bagozzi
H 指数: 122 · 论文数: 518
J
Jan‐Benedict E.M. Steenkamp
H 指数: 80 · 论文数: 212
B
Brian Wansink
H 指数: 77 · 论文数: 841
M
Michel Wedel
H 指数: 75 · 论文数: 338
C
Chi‐yue Chiu
H 指数: 73 · 论文数: 380
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