Verena Gruber - Publications, H-index & Citations

Verena Gruber

emlyon business school

11H指数

49论文数

1.4K被引数

收录论文 8

发表时间

Advancing a Transformative Agenda Amid Institutional Complexity in Advertising: Introduction to Special Issue on New Challenges in Advertising–A Call for Transformation, Well-Being and Positive Social Change 在广告行业制度复杂性中推进变革议程：关于广告新挑战特刊的引言——变革、福祉与积极社会变革的呼唤

Journal of Advertising

IF7

2026-03-16

OAAI

Linda Tuncay Zayer; Catherine A. Coleman; Shu-Chuan Chu; Verena Gruber

The practice barometer: towards an anti-cannibal and trans-environmental agenda 实践晴雨表：迈向反蚕食和跨环境议程

Journal of Marketing Management

IF3

2026-03-11

PREAI

Klara Scheurenbrand; Verena Gruber

Managing Brand Relationship Plurality: Insights From the Nonprofit Sector

JOURNAL OF MARKETING

IF10.4

2024-07-23

OAAI

Gruber, Verena; Deschenes, Jonathan

Don't Worry, We Are Here for You: Brands as External Source of Control during the Covid-19 Pandemic

JOURNAL OF ADVERTISING

IF7

2021-06-21

OAAI

Verlegh, Peeter W. J.; Bernritter, Stefan F.; Gruber, Verena; Schartman, Noud; Sotgiu, Francesca

Inferential Evaluations of Sustainability Attributes: Exploring How Consumers Imply Product Information

PSYCHOLOGY & MARKETING

IF9.1

2014-04-22

OAAI

Gruber, Verena; Schlegelmilch, Bodo B.; Houston, Michael J.

Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation

JOURNAL OF BUSINESS ETHICS

IF6.7

2013-08-13

251

PREAI

Oeberseder, Magdalena; Schlegelmilch, Bodo B.; Murphy, Patrick E.; Gruber, Verena

How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior

JOURNAL OF BUSINESS ETHICS

IF6.7

2013-03-26

OAAI

Gruber, Verena; Schlegelmilch, Bodo B.

Why Don't Consumers Care About CSR?: A Qualitative Study Exploring the Role of CSR in Consumption Decisions

JOURNAL OF BUSINESS ETHICS

IF6.7

2011-12-01

326

PREAI

Oeberseder, Magdalena; Schlegelmilch, Bodo B.; Gruber, Verena

研究方向