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P

Paul R. Messinger

university of alberta

17H指数
68论文数
2.4K被引数
收录论文 12
发表时间
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Can(’t) touch this: The effect of form realism and product domain in virtual influencer endorsements不可触碰：形态真实性与产品领域在虚拟影响者代言中的影响
errJournal of Retailing
IF10.2
err2025-04-23
err0
errOAAI
errOzan Ozdemir; Feyzan Karabulut; Paul R. Messinger
err分享
err收藏
Post-Pandemic Retail Design: Human Relationships with Nature and Customer Loyalty-A Case of the Grand Bazaar Tehran大流行后的零售设计: 人类与自然的关系和客户忠诚度 -- 以德黑兰大巴扎为例
errSUSTAINABILITY
IF3.3
err2024-05-16
err1
errOAAI
errAbbasi, Bushra; Messinger, Paul R.; Habib, Kishwar
err分享
err收藏
Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-09-25
err6
PREAI
errJiang, Hui; Messinger, Paul R.; Liu, Yifei; Lu, Zhibin; Yang, Shuiqing; Li, Gang
err分享
err收藏
Human or virtual: How influencer type shapes brand attitudes
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2023-08-01
err38
errOAAI
errOzdemir, Ozan; Kolfal, Bora; Messinger, Paul R.; Rizvi, Shaheer
err分享
err收藏
Dimensions of brand-extension fit
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-09-01
err30
errOAAI
errDeng, Qian (Claire); Messinger, Paul R.
err分享
err收藏
Gleaning inferences from soldout products
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2019-07-01
err5
PREAI
errGe, Xin; Messinger, Paul R.; Lin, Yuanfang
err分享
err收藏
The role of fairness in competitive supply chain relationships: An experimental study
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err2016-06-01
err79
PREAI
errChoi, Sungchul; Messinger, Paul R.
err分享
err收藏
Influence of Soldout Products on Consumer Choice销售产品对消费者选择的影响
errJOURNAL OF RETAILING
IF10.2
err2009-09-01
err73
PREAI
errGe, Xin; Messinger, Paul R.; Li, Jin
err分享
err收藏
Virtual worlds - past, present, and future: New directions in social computing虚拟世界-过去，现在和未来: 社会计算的新方向
errDECISION SUPPORT SYSTEMS
IF6.8
err2009-06-01
err251
PREAI
errMessinger, Paul R.; Strolulia, Eleni; Lyons, Kelly; Bone, Michael; Niu, Run H.; Smirnov, Kristen; Perelgut, Stephen
err分享
err收藏
Information and channel profits
errJOURNAL OF RETAILING
IF10.2
err1997-12-01
err48
PREAI
errChu, WJ; Messinger, PR
err分享
err收藏
A model of retail formats based on consumers' economizing on shopping time
errthe academy of marketing science
IF4.9
err1997-02-01
err235
PREAI
errMessinger, PR; Narasimhan, C
err分享
err收藏
HAS POWER SHIFTED IN THE GROCERY CHANNEL
errthe academy of marketing science
IF4.9
err1995-05-01
err185
PREAI
errMESSINGER, PR; NARASIMHAN, C
err分享
err收藏

研究方向

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合作学者
合作期刊
E
Eleni Stroulia
H 指数: 44 · 论文数: 393
C
Chakravarthi Narasimhan
H 指数: 29 · 论文数: 96
S
Shuiqing Yang
H 指数: 28 · 论文数: 102
葛昕 封面图
葛昕 (Xin Ge)
H 指数: 28 · 论文数: 253
W
Wujin Chu
H 指数: 24 · 论文数: 119
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