Wujin Chu - Publications, H-index & Citations

Wujin Chu

seoul national university (snu)

24H指数

119论文数

5.4K被引数

收录论文 18

发表时间

Enhancing consumer evaluation of new products: The role of innovation newness and communication strategy

JOURNAL OF BUSINESS RESEARCH

IF9.8

2024-09-01

OAAI

Lee, Juyon; Chu, Wujin; Roy, Rajat

Targeting effectiveness of mobile coupons: from exposure to purchase

JOURNAL OF MARKETING ANALYTICS

IF3.5

2022-12-03

PREAI

Chu, Wujin; Joo, Jaewoo

The effect of message features on donations in donation-based crowdfunding

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2022-08-13

PREAI

Jang, Hyunkyu; Chu, Wujin

The effect of adding focal-goal similar versus dissimilar attributes on convergence product purchase decision: The role of relational and item-specific elaboration style

JOURNAL OF CONSUMER BEHAVIOUR

IF5.2

2021-11-16

PREAI

Lee, Juyon; Chu, Wujin

Competitive productivity (CP) as competitive strategy for hospitality, tourism and airline businesses

international journal of hospitality management

IF9

2021-09-15

OAAI

Baumann, Chris; Chu, Wujin; Winzar, Hume; Cherry, Michael; Viengkham, Doris

The effect of cultural and psychological characteristics on the purchase behavior and satisfaction of electric vehicles: A comparative study of US and China

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2021-03-27

PREAI

Song, Mee Ryoung; Chu, Wujin; Im, Meeja

Fairness perception of ancillary fees: Industry differences and communication strategies *

JOURNAL OF RETAILING AND CONSUMER SERVICES

IF13.1

2020-07-01

PREAI

Chu, Wujin; Lee, Jeongmin; Baumann, Chris; Kang, Christine

Psychological and behavioral factors affecting electric vehicle adoption and satisfaction: A comparative study of early adopters in China and Korea

TRANSPORTATION RESEARCH PART D-TRANSPORT AND ENVIRONMENT

IF7.7

2019-11-01

116

PREAI

Chu, Wujin; Im, Meeja; Song, Mee Ryoung; Park, Jooyoung

The effect of others' outcome valence on spontaneous gift-giving behavior: The role of empathy and self-esteem

EUROPEAN JOURNAL OF MARKETING

IF5.1

2019-04-08

PREAI

Hwang, Jaewon; Chu, Wujin

The effect of travel purpose and self-image congruency on preference toward airline livery design and perceived service quality

asia pacific journal of ophthalmology

IF3.3

2018-06-08

PREAI

Lee, Jeongmin; Yi, Jisu; Kang, Dawon; Chu, Wujin

Brand competitiveness Introducing the customer-based brand value (CBBV) - competitiveness chain 品牌竞争力引入基于客户的品牌价值 (CBBV) -竞争力链

international journal of hospitality management

IF9

2018-01-08

PREAI

Winzar, Hume; Baumann, Chris; Chu, Wujin

The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products

INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

IF3.8

2015-01-01

PREAI

Chu, Wujin; Roh, Minjung; Park, Kiwan

The role of on-line retailer brand and infomediary reputation in increasing consumer purchase intention 在线零售商品牌和信息中介声誉在增加消费者购买意愿中的作用

INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE

IF3.8

2014-12-08

PREAI

Chu, WJ; Choi, BJ; Song, MR

Investor Expertise as Mastery over Mind: Regulating Loss Affect for Superior Investment Performance

PSYCHOLOGY & MARKETING

IF9.1

2014-04-10

PREAI

Chu, Wujin; Im, Meeja; Lee, Eun-Ju

Are Consumers Acting Fairly Toward Companies? An Examination of Pay-What-You-Want Pricing

JOURNAL OF MACROMARKETING

IF2.3

2012-07-16

PREAI

Jang, Hyunkyu; Chu, Wujin

Information and channel profits

JOURNAL OF RETAILING

IF10.2

1997-12-01

PREAI

Chu, WJ; Messinger, PR

Channel coordination mechanisms for customer satisfaction

the academy of marketing science

IF4.9

1995-11-01

109

PREAI

Chu, WJ; Desai, PS

COSTS AND BENEFITS OF HARD-SELL

JOURNAL OF MARKETING RESEARCH

IF5

1995-02-01

PREAI

CHU, WJ; GERSTNER, E; HESS, JD

研究方向