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Taylor Jing Wen

arizona state university-downtown phoenix

12H指数
29论文数
446被引数
收录论文 17
发表时间
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Online-endorsed misinformation about climate change: examining the relationship between heuristic cues of perceived expertise, messages style and bandwagon to assess message credibility and sharing intentions在线认证的气候变化虚假信息：检验感知专家性的启发式线索、信息风格和从众效应与信息可信度及分享意图之间的关系
errCogent Social Sciences
IF1.6
err2025-12-31
err0
PREAI
errZain, Ali; Wen, Taylor Jing; Ittefaq, Muhammad
err分享
err收藏
The Influence of the US FDA Authorized Modified Exposure Claim on Heuristic Processing of Tobacco Risk Information and Marketing Message Among Young Adults美国FDA授权的修改后暴露声明对年轻人烟草风险信息启发式处理及营销信息的影响
errHealth Communication
IF2.7
err2025-08-04
err0
PREAI
errJungmi Jun; Ali Zain; Taylor Wen; Khalid Alharbi; Jim Thrasher
err分享
err收藏
Infusing Affective Computing Models into Advertising Research on Emotions
errJOURNAL OF ADVERTISING
IF7
err2024-11-22
err0
PREAI
errWen, Taylor Jing; Chuan, Ching-Hua; Anghelcev, George; Sar, Sela; Yun, Joseph T.; Xu, Yanzhen
err分享
err收藏
Disclosing AI's Involvement in Advertising to Consumers: A Task-Dependent Perspective
errJOURNAL OF ADVERTISING
IF7
err2024-03-12
err4
PREAI
errWu, Linwan; Dodoo, Naa Amponsah; Wen, Taylor Jing
err分享
err收藏
A Computer Vision Methodology to Predict Brand Personality from Image Features
errJOURNAL OF ADVERTISING
IF7
err2023-09-21
err3
PREAI
errWen, Taylor Jing; Peng, Yilang; Yang, Jing
err分享
err收藏
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2023-07-18
err2
errOAAI
errWen, Taylor Jing; Wu, Linwan; Dodoo, Naa Amponsah; Kim, Eunice
err分享
err收藏
Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2022-08-01
err6
PREAI
errNoland, Chris R.; Wen, Taylor
err分享
err收藏
Decoding Emotional (In)Congruency: A Computational Approach Toward Ad Placement on YouTube
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-06-03
err5
PREAI
errWen, Taylor Jing; Chuan, Ching-Hua; Tsai, Wanhsiu Sunny; Yang, Jing
err分享
err收藏
Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2021-11-01
err8
PREAI
errWen, Taylor Jing; Chuan, Ching-Hua; Yang, Jing; Tsai, Wanhsiu Sunny
err分享
err收藏
Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2021-08-19
err10
PREAI
errWen, Taylor Jing; Choi, Chang Won; Wu, Linwan; Morris, Jon D.
err分享
err收藏
Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2021-05-08
err27
PREAI
errWu, Linwan; Dodoo, Naa Amponsah; Wen, Taylor Jing; Ke, Li
err分享
err收藏
Uncertainty and Negative Emotions in Parental Decision-making on Childhood Vaccinations: Extending the Theory of Planned Behavior to the Context of Conflicting Health Information
errJOURNAL OF HEALTH COMMUNICATION
IF2.4
err2021-04-28
err24
PREAI
errLi, Jo-Yun; Wen, Taylor Jing; McKeever, Robert; Kim, Joon Kyoung
err分享
err收藏
Building consumer communal relationships through cause-related marketing: From the perspective of persuasion knowledge
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2021-04-16
err11
PREAI
errSong, Baobao; Tao, Weiting; Wen, Taylor Jing
err分享
err收藏
The Effects of Self vs. Group Affirmation and Message Framing on College Students' Vape-Free Campus Policy Support
errHEALTH COMMUNICATION
IF2.7
err2020-05-22
err10
PREAI
errJun, Jungmi; Wen, Taylor J.; Wu, Linwan
err分享
err收藏
Exploring the Public Perception of Depression: Interplay between the Attribution of Cause and Narrative Persuasion
errHEALTH COMMUNICATION
IF2.7
err2020-02-24
err12
PREAI
errZhang, Nanlan; Wen, Taylor Jing
err分享
err收藏
Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2019-03-21
err38
PREAI
errWen, Taylor Jing; Kim, Eunice; Wu, Linwan; Dodoo, Naa Amponsah
err分享
err收藏
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2018-05-08
err13
PREAI
errWu, Linwan; Wen, Taylor Jing
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
W
Wan‐Hsiu Sunny Tsai
H 指数: 29 · 论文数: 77
E
Eunice Kim
H 指数: 26 · 论文数: 125
J
Jing Yang
H 指数: 21 · 论文数: 61
J
Jo-Yun Li
H 指数: 19 · 论文数: 63
M
Muhammad Ittefaq
H 指数: 18 · 论文数: 67
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