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J

Jisu Huh

University of Minnesota Twin Cities

28H指数
107论文数
2.6K被引数
收录论文 39
发表时间
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Introduction to Computational Advertising Research Methodology Themed Issue
errJOURNAL OF ADVERTISING
IF7
err2024-12-04
err0
PREAI
errHuh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia
err分享
err收藏
Young adults' acceptance of data-driven personalized advertising: Privacy and Trust Equilibrium (PATE) model年轻人对数据驱动的个性化广告的接受: 隐私和信任平衡 (PATE) 模型
errYOUNG CONSUMERS
IF5
err2024-11-28
err0
PREAI
errShin, Wonsun; Kim, Eunah; Huh, Jisu
err分享
err收藏
Publics' perceptions of legitimacy in corporate social advocacy: A computational analysis of the role of ideological congruence
errPUBLIC RELATIONS REVIEW
IF3.4
err2024-11-01
err0
errOAAI
errXu, Hao; Das, Debarati; Huh, Jisu; Rim, Hyejoon; Srivastava, Jaideep
err分享
err收藏
Journal of Advertising Research Quality and Ethics Guidelines
errJOURNAL OF ADVERTISING
IF7
err2023-07-17
err0
errOAAI
errHuh, Jisu
err分享
err收藏
ChatGPT, AI Advertising, and Advertising Research and Education
errJOURNAL OF ADVERTISING
IF7
err2023-07-13
err28
errOAAI
errHuh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia
err分享
err收藏
Future of the Journal of Advertising in the Rapidly Changing World
errJOURNAL OF ADVERTISING
IF7
err2023-01-05
err1
errOAAI
errHuh, Jisu
err分享
err收藏
Urgent topics for advertising research: addressing critical gaps in the literature
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-11-30
err4
PREAI
errHuh, Jisu; Xu, Hao; Abdollahi, Maral
err分享
err收藏
Special Section Introduction-Reimagining Advertising Research: 50 Years and Beyond INTRODUCTION
errJOURNAL OF ADVERTISING
IF7
err2022-09-16
err2
PREAI
errHuh, Jisu; Faber, Ronald J.
err分享
err收藏
Effects of conflicting prescription drug information from direct-to-consumer advertising and drug injury advertising on patients' beliefs and medication adherence
errRESEARCH IN SOCIAL & ADMINISTRATIVE PHARMACY
IF2.8
err2022-07-01
err5
PREAI
errIm, Heewon; Huh, Jisu
err分享
err收藏
Technologies in service communication: looking forward
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-06-30
err10
errOAAI
errMahr, Dominik; Huh, Jisu
err分享
err收藏
Influence of Consumers' Temporary Affect on Ad Engagement: A Computational Research Approach
errJOURNAL OF ADVERTISING
IF7
err2021-10-12
err7
PREAI
errLu, Xinyu; Das, Debarati; Huh, Jisu; Srivastava, Jaideep
err分享
err收藏
The Effects of Message Type and Sponsorship Disclosure in Influencer Marketing of Prescription Drugs
errJOURNAL OF GLOBAL MARKETING
IF4.3
err2021-05-17
err13
PREAI
errDarmawan, Ida; Huh, Jisu
err分享
err收藏
The Effect of Sponsorship Disclosure in YouTube Product Reviews
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2020-12-17
err23
PREAI
errPfeuffer, Alexander; Lu, Xinyu; Zhang, Yiran; Huh, Jisu
err分享
err收藏
Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions
errJOURNAL OF ADVERTISING
IF7
err2020-09-11
err51
errOAAI
errHelberger, Natali; Huh, Jisu; Milne, George; Strycharz, Joanna; Sundaram, Hari
err分享
err收藏
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2020-08-20
err15
PREAI
errPfeuffer, Alexander; Huh, Jisu
err分享
err收藏
Advancing Computational Advertising: Conceptualization of the Field and Future Directions
errJOURNAL OF ADVERTISING
IF7
err2020-08-13
err48
errOAAI
errHuh, Jisu; Malthouse, Edward C.
err分享
err收藏
You reap where you sow: a trust-based approach to initial seeding for viral advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2020-01-31
err15
PREAI
errHuh, Jisu; Kim, Hyejin; Rath, Bhavtosh; Lu, Xinyu; Srivastava, Jaideep
err分享
err收藏
Relationship Between Exposure to Direct-To-Consumer Prescription Drug Advertising (DTCA) and Patients' Belief Accessibility and Medication Adherence
errHEALTH COMMUNICATION
IF2.7
err2018-03-09
err3
PREAI
errIm, Heewon; Huh, Jisu
err分享
err收藏
Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research
errJOURNAL OF ADVERTISING
IF7
err2017-03-20
err33
PREAI
errRoy, Atanu; Huh, Jisu; Pfeuffer, Alexander; Srivastava, Jaideep
err分享
err收藏
Does Health Information in Mass Media Help or Hurt Patients? Investigation of Potential Negative Influence of Mass Media Health Information on Patients' Beliefs and Medication Regimen Adherence
errJOURNAL OF HEALTH COMMUNICATION
IF2.4
err2017-02-14
err45
PREAI
errIm, Heewon; Huh, Jisu
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
E
Edward C. Malthouse
H 指数: 50 · 论文数: 224
J
Jaideep Srivastava
H 指数: 50 · 论文数: 521
G
George R. Milne
H 指数: 48 · 论文数: 146
N
Natali Helberger
H 指数: 44 · 论文数: 256
R
Ronald J. Faber
H 指数: 38 · 论文数: 109
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