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R

Raphael Odoom

University of Ghana

18H指数
58论文数
1.2K被引数
收录论文 17
发表时间
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Exploring consumer education and empowerment as a pathway to brand reputation and brand engagement in sustainable digital marketing探索消费者教育与赋权作为可持续数字营销中提升品牌声誉和品牌参与度的途径
errSustainable Futures
IF4.9
err2025-11-01
err0
errOAAI
errRaphael Odoom
err分享
err收藏
Marketing tokens and marketing stocks: Tail risk connections with portfolio implications
errRESEARCH IN INTERNATIONAL BUSINESS AND FINANCE
IF6.9
err2025-03-01
err0
PREAI
errAbakah, Emmanuel Joel Aikins; Odoom, Raphael; Abdullah, Mohammad; Lee, Chi-Chuan; Rehman, Mohd Ziaur
err分享
err收藏
Sustainable digital marketing practices and consumer brand engagement - a brand reputation mediation investigation可持续的数字营销实践和消费者品牌参与度-品牌声誉调解调查
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2025-01-16
err1
PREAI
errOdoom, Raphael; Odoom, Priscilla Teika; Amu, Prince Yao; Adams, Matilda
err分享
err收藏
The effect of green perceived values on urban homeowners' greening intention: the mediating role of green attitude
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2024-09-24
err2
PREAI
errAdams, Matilda; Tweneboah-Koduah, Ernest Yaw; Braimah, Stephen Mahama; Odoom, Raphael
err分享
err收藏
Social media, misinformation and fake news in the pandemic: the dominant gaps and future research avenues
errONLINE INFORMATION REVIEW
IF3.5
err2024-09-16
err0
PREAI
errNutsugah, Noel; Mensah, Kobby; Odoom, Raphael; Ayarnah, Amin
err分享
err收藏
Brand hate experiences and the role of social media influencers in altering consumer emotions品牌仇恨体验和社交媒体影响者在改变消费者情绪中的作用
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2024-03-18
err3
PREAI
errOdoom, Raphael; Kosiba, John Paul Basewe; Odoom, Priscilla Teika
err分享
err收藏
Perceptions underlying road safety behaviours of drivers in urban Ghana - a health-belief and planned behaviour perspective
errJOURNAL OF SOCIAL MARKETING
IF2.6
err2023-09-27
err3
PREAI
errOdoom, Raphael; Odoom, Priscilla Teika; Essandoh, Mavis
err分享
err收藏
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2023-01-02
err1
PREAI
errNarh, Linda; Odoom, Raphael; Mahmoud, Mahmoud Abdulai; Tweneboah-Koduah, Ernest Yaw
err分享
err收藏
Service brand avoidance in business-to-business relationships
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2022-07-14
err2
PREAI
errOtoo, Dorothea Sekyizva; Odoom, Raphael; Braimah, Stephen Mahama
err分享
err收藏
The impact of stakeholder market orientation on sustainability performance at tourism destinations利益相关者市场导向对旅游目的地可持续发展绩效的影响
errMANAGEMENT RESEARCH REVIEW
IF3.5
err2021-11-12
err7
PREAI
errTsetse, Ernest Kafui Kwasi; Mahmoud, Mahmoud Abdulai; Blankson, Charles; Odoom, Raphael
err分享
err收藏
Service recovery satisfaction in offline and online experiences
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2019-11-19
err16
PREAI
errOdoom, Raphael; Agbemabiese, George Cudjoe; Hinson, Robert E.
err分享
err收藏
Brand avoidance: underlying protocols and a practical scale
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2019-08-19
err49
PREAI
errOdoom, Raphael; Kosiba, John Paul; Djamgbah, Christian Tetteh; Narh, Linda
err分享
err收藏
An empirical investigation of perceived relational benefits and brand engagement in restaurant services
errinternational journal of hospitality management
IF9
err2017-11-13
err14
PREAI
errOdoom, Raphael; Boateng, Henry; Asante, Bismark Omane
err分享
err收藏
Effects of regulations and competition on the innovativeness-performance relationship Evidence from the financial services industry
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2017-09-04
err17
PREAI
errAnning-Dorson, Thomas; Nyamekye, Michael Boadi; Odoom, Raphael
err分享
err收藏
Branding capabilities and SME performance in an emerging market The moderating effect of brand regulations
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2017-05-06
err22
PREAI
errOdoom, Raphael; Agbemabiese, George Cudjoe; Anning-Dorson, Thomas; Mensah, Priscilla
err分享
err收藏
Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs)
errJOURNAL OF ENTERPRISE INFORMATION MANAGEMENT
IF6.4
err2017-04-10
err131
PREAI
errOdoom, Raphael; Anning-Dorson, Thomas; Acheampong, George
err分享
err收藏
Brand marketing programs and consumer loyalty - evidence from mobile phone users in an emerging market
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2016-11-21
err18
PREAI
errOdoom, Raphael
err分享
err收藏

研究方向

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合作学者
合作期刊
C
Chi‐Chuan Lee
H 指数: 43 · 论文数: 113
R
Robert Ebo Hinson
H 指数: 37 · 论文数: 346
C
Charles Blankson
H 指数: 34 · 论文数: 146
E
Emmanuel Joel Aikins Abakah
H 指数: 31 · 论文数: 134
H
Henry Boateng
H 指数: 24 · 论文数: 88
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