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P

Prasad Vana

oxford university

7H指数
16论文数
243被引数
收录论文 5
发表时间
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Digital Platforms 2.0: Emerging Topics, Opportunities, and Challenges数字平台2.0：新兴主题、机遇与挑战
errInternational Journal of Research in Marketing
IF7.5
err2026-03-17
err0
errOAAI
errShrabastee Banerjee; Ishita Chakraborty; Hana Choi; Hannes Datta; Remi Daviet; Chiara Farronato; Minkyung Kim; Anja Lambrecht; Puneet Manchanda; Aniko Öry; Ananya Sen; Marshall Van Alstyne; Prasad Vana; Kenneth C. Wilbur; Xu Zhang; Bobby Zhou
err分享
err收藏
Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes品牌在危险之地：品牌安全事件对品牌结果的影响
errJournal of Marketing Research
IF5
err2025-09-24
err0
PREAI
errLauren S. Grewal; Prasad Vana; Andrew T. Stephen
err分享
err收藏
Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-03-01
err10
PREAI
errCarlson, Keith; Kopalle, Praveen K.; Riddell, Allen; Rockmore, Daniel; Vana, Prasad
err分享
err收藏
The Effect of Individual Online Reviews on Purchase Likelihood个人在线评论对购买可能性的影响
errthe academy of marketing science
IF4.9
err2021-07-01
err48
errOAAI
errVana, Prasad; Lambrecht, Anja
err分享
err收藏
Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-12-05
err41
errOAAI
errVana, Prasad; Lambrecht, Anja; Bertini, Marco
err分享
err收藏

研究方向

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合作学者
合作期刊
M
Marshall Van Alstyne
H 指数: 39 · 论文数: 165
P
Praveen K. Kopalle
H 指数: 37 · 论文数: 101
D
Daniel N. Rockmore
H 指数: 36 · 论文数: 198
P
Puneet Manchanda
H 指数: 35 · 论文数: 107
A
Andrew T. Stephen
H 指数: 35 · 论文数: 153
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