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Andrew T. Stephen

pennsylvania commonwealth system of higher education (pcshe)

35H指数
153论文数
9.7K被引数
收录论文 33
发表时间
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Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes品牌在危险之地：品牌安全事件对品牌结果的影响
errJournal of Marketing Research
IF5
err2025-09-24
err0
PREAI
errLauren S. Grewal; Prasad Vana; Andrew T. Stephen
err分享
err收藏
Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value在线宣泄：时间接近性线索和情绪性对负面在线评论价值感知的影响
errJournal of Marketing Research
IF5
err2025-06-25
err0
PREAI
errLauren Grewal; Andrew T. Stephen; Yakov Bart
err分享
err收藏
Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising超越配对：广告中的媒介原型与复杂渠道协同效应
errJOURNAL OF MARKETING
IF10.4
err2025-02-26
err0
PREAI
errThomaz, Felipe; Stephen, Andrew T.
err分享
err收藏
Will We Be the Last Human Editors of JCR?
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2024-09-16
err1
PREAI
errSchmitt, Bernd; Cotte, June; Giesler, Markus; Stephen, Andrew T.; Wood, Stacy
err分享
err收藏
Social platform use and psychological well-being
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2024-08-16
err2
errOAAI
errCrolic, Cammy; Zubcsek, Peter Pal; Stephen, Andrew T.; Brooks, Gillian
err分享
err收藏
50 Years of JCR
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2024-05-15
err0
errOAAI
errSchmitt, Bernd; Cotte, June; Giesler, Markus; Stephen, Andrew T.; Wood, Stacy
err分享
err收藏
From tablet to table: How augmented reality influences food desirability
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-12-27
err19
errOAAI
errFritz, William; Hadi, Rhonda; Stephen, Andrew
err分享
err收藏
Fields of Gold: Scraping Web Data for Marketing Insights黄金领域: 抓取网络数据以获取营销洞察力
errJOURNAL OF MARKETING
IF10.4
err2022-08-02
err47
errOAAI
errBoegershausen, Johannes; Datta, Hannes; Borah, Abhishek; Stephen, Andrew T.
err分享
err收藏
How consumer digital signals are reshaping the customer journey
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-02-19
err40
errOAAI
errSchweidel, David A.; Bart, Yakov; Inman, J. Jeffrey; Stephen, Andrew T.; Libai, Barak; Andrews, Michelle; Rosario, Ana Babic; Chae, Inyoung; Chen, Zoey; Kupor, Daniella; Longoni, Chiara; Thomaz, Felipe
err分享
err收藏
Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products通过智能产品在复杂、技术支持和面向移动的世界中实现消费者连接
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err150
errOAAI
errVerhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; Luo, Xueming; Abhishek, Vibhanshu; Andrews, Michelle; Bart, Yakov; Datta, Hannes; Fong, Nathan; Hoffman, Donna L.; Hu, Mandy Mantian; Novak, Tom; Rand, William; Zhang, Yuchi
err分享
err收藏
Relevance-Reloaded and Recoded
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2022-01-29
err19
errOAAI
errSchmitt, Bernd H.; Cotte, June; Giesler, Markus; Stephen, Andrew T.; Wood, Stacy
err分享
err收藏
Blame the Bot: Anthropomorphism and Anger in Customer-Chatbot Interactions责怪机器人: 客户与聊天机器人互动中的拟人化和愤怒
errJOURNAL OF MARKETING
IF10.4
err2021-11-03
err259
errOAAI
errCrolic, Cammy; Thomaz, Felipe; Hadi, Rhonda; Stephen, Andrew T.
err分享
err收藏
Real-Time Brand Reputation Tracking Using Social Media
errJOURNAL OF MARKETING
IF10.4
err2021-04-29
err66
errOAAI
errRust, Roland T.; Rand, William; Huang, Ming-Hui; Stephen, Andrew T.; Brooks, Gillian; Chabuk, Timur
err分享
err收藏
Our Journal, Our Intellectual Home
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2021-01-14
err3
PREAI
errSchmitt, Bernd H.; Cotte, June; Giesler, Markus; Stephen, Andrew T.; Wood, Stacy
err分享
err收藏
The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications
errPSYCHOLOGY & MARKETING
IF9.1
err2020-02-27
err78
errOAAI
errLabrecque, Lauren, I; Swani, Kunal; Stephen, Andrew T.
err分享
err收藏
The future of social media in marketing社交媒体在营销中的未来
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-10-12
err745
errOAAI
errAppel, Gil; Grewal, Lauren; Hadi, Rhonda; Stephen, Andrew T.
err分享
err收藏
In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions在移动领域，我们信任: 移动与非移动评论对消费者购买意向的影响
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-06-09
err127
errOAAI
errGrewal, Lauren; Stephen, Andrew T.
err分享
err收藏
Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-05-06
err29
errOAAI
errSciandra, Michael R.; Inman, J. Jeffrey; Stephen, Andrew T.
err分享
err收藏
Microfinance Decision Making: A Field Study of Prosocial Lending
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-03-06
err250
PREAI
errGalak, Jeff; Small, Deborah; Stephen, Andrew T.
err分享
err收藏
When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest在社交媒体上发布产品时适得其反: 消费者身份信号对产品兴趣的负面影响
errJOURNAL OF MARKETING RESEARCH
IF5
err2019-01-14
err95
errOAAI
errGrewal, Lauren; Stephen, Andrew T.; Coleman, Nicole Verrochi
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
W
William Rand
H 指数: 75 · 论文数: 328
P
Peter C. Verhoef
H 指数: 73 · 论文数: 316
R
Roland T. Rust
H 指数: 72 · 论文数: 227
B
Bernd H. Schmitt
H 指数: 60 · 论文数: 181
Xueming Luo 封面图
Xueming Luo (Xueming Luo)
H 指数: 53 · 论文数: 204
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