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P

Puneet Manchanda

university of hong kong

35H指数
107论文数
6.4K被引数
收录论文 33
发表时间
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Digital Platforms 2.0: Emerging Topics, Opportunities, and Challenges数字平台2.0：新兴主题、机遇与挑战
errInternational Journal of Research in Marketing
IF7.5
err2026-03-17
err0
errOAAI
errShrabastee Banerjee; Ishita Chakraborty; Hana Choi; Hannes Datta; Remi Daviet; Chiara Farronato; Minkyung Kim; Anja Lambrecht; Puneet Manchanda; Aniko Öry; Ananya Sen; Marshall Van Alstyne; Prasad Vana; Kenneth C. Wilbur; Xu Zhang; Bobby Zhou
err分享
err收藏
How Effective Is Suggested Pricing? Experimental Evidence from an E-Commerce Platform建议定价的有效性如何？来自电子商务平台的实验证据
errJournal of Marketing Research
IF5
err2026-03-01
err0
PREAI
errJessica Fong; Puneet Manchanda; Yu Song
err分享
err收藏
Bargaining and Network Effects in Two-Sided Platforms: Evidence from Online Healthcare双边平台中的议价与网络效应：来自在线医疗的证据
errMarketing Science
IF4.9
err2026-02-01
err0
PREAI
errZhang, Xu; Chu, Junhong; Manchanda, Puneet
err分享
err收藏
Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?社交媒体平台上的新闻内容是否会增加与非新闻内容的互动？
errthe academy of marketing science
IF4.9
err2025-04-30
err0
PREAI
errSong, Yu; Manchanda, Puneet
err分享
err收藏
The Race for Data: Utilizing Informative or Persuasive Cues to Gain Opt-In?《数据竞赛：利用信息性或说服性线索获取主动同意？》
errJOURNAL OF MARKETING
IF10.4
err2025-01-24
err0
PREAI
errD'Assergio, Caterina; Manchanda, Puneet; Montaguti, Elisa; Valentini, Sara
err分享
err收藏
Digitizing local search: An empirical analysis of mobile search behavior in offline shopping
errDECISION SUPPORT SYSTEMS
IF6.8
err2023-11-01
err2
PREAI
errMolitor, Dominik; Daurer, Stephan; Spann, Martin; Manchanda, Puneet
err分享
err收藏
Can firms benefit from integrating high-frequency survey measures with objective service quality data?
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2023-09-01
err2
PREAI
errCho, Jihoon; Aribarg, Anocha; Manchanda, Puneet
err分享
err收藏
Gamification and Mobile Marketing Effectiveness
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err285
PREAI
errHofacker, Charles F.; de Ruyter, Ko; Lurie, Nicholas H.; Manchanda, Puneet; Donaldson, Jeff
err分享
err收藏
Meet Me Halfway: The Costs and Benefits of Bargaining
errthe academy of marketing science
IF4.9
err2021-09-01
err12
errOAAI
errZhang, Xu; Manchanda, Puneet; Chu, Junhong
err分享
err收藏
The existence and persistence of the pay-per-use bias in car sharing services
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-06-01
err14
errOAAI
errDowling, Katharina; Manchanda, Puneet; Spann, Martin
err分享
err收藏
The Effect of Information Disclosure on Industry Payments to Physicians
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-12-17
err34
PREAI
errGuo, Tong; Sriram, S.; Manchanda, Puneet
err分享
err收藏
Introduction to the Special Issue on Marketing Science and Health
errthe academy of marketing science
IF4.9
err2020-05-01
err6
PREAI
errAilawadi, Kusum; Chan, Tat; Manchanda, Puneet; Sudhir, K.
err分享
err收藏
Let the Sunshine In: The Impact of Industry Payment Disclosure on Physician Prescription Behavior
errthe academy of marketing science
IF4.9
err2020-05-01
err30
PREAI
errGuo, Tong; Sriram, Srinivasaraghavan; Manchanda, Puneet
err分享
err收藏
Level Up: Leveraging Skill and Engagement to Maximize Player Game-Play in Online Video Games
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2019-09-01
err74
PREAI
errHuang, Yan; Jasin, Stefanus; Manchanda, Puneet
err分享
err收藏
Paywalls: Monetizing Online Content
errJOURNAL OF MARKETING
IF10.4
err2018-12-28
err44
PREAI
errPattabhiramaiah, Adithya; Sriram, S.; Manchanda, Puneet
err分享
err收藏
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
errthe academy of marketing science
IF4.9
err2016-11-01
err188
PREAI
errChu, Junhong; Manchanda, Puneet
err分享
err收藏
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community社会美元: 客户参与公司赞助的在线客户社区的经济影响
errthe academy of marketing science
IF4.9
err2015-05-01
err190
PREAI
errManchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya
err分享
err收藏
When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior
errthe academy of marketing science
IF4.9
err2015-03-01
err12
PREAI
errPark, Hee Mok; Manchanda, Puneet
err分享
err收藏
Marketing activity, blogging and sales
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2012-09-01
err145
PREAI
errOnishi, Hiroshi; Manchanda, Puneet
err分享
err收藏
Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders
errJOURNAL OF MARKETING RESEARCH
IF5
err2010-10-01
err256
PREAI
errNair, Harikesh S.; Manchanda, Puneet; Bhatia, Tulikaa
err分享
err收藏

研究方向

暂无研究方向
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