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M

Manuela López

facultad de economía y empresa

14H指数
45论文数
896被引数
收录论文 13
发表时间
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Generative AI as a source of information on environmental Problems: Understanding its influence on Generation Z生成式AI作为环境问题信息来源：理解其对Z世代的影响
errTechnology in Society
IF12.5
err2025-08-09
err0
errOAAI
errCarla Rodriguez-Sanchez; Franco Manuel Sancho-Esper; Luis Vicente Casaló; Manuela López
err分享
err收藏
Fleeting goodness: how ephemeral CSR content shapes message engagement and avoidance
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2025-04-01
err0
PREAI
errAljarah, Ahmad; Lopez, Manuela; Ibrahim, Blend; Lahuerta-Otero, Eva
err分享
err收藏
Consumers' healthy lifestyle as a determinant of the influence of microcelebrities and microinfluencers
erreuropean research on management and business economics
IF3.7
err2024-11-25
err0
errOAAI
errPalazon, Mariola; Alarcon-del-Amo, Maria del Carmen; Martinez, Borja; Lopez, Manuela
err分享
err收藏
In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement
errINTERNET RESEARCH
IF6.8
err2024-10-01
err1
PREAI
errAljarah, Ahmad; Ibrahim, Blend; Lopez, Manuela
err分享
err收藏
Make me happy, make it credible - the effect of CSR message framing on online brand engagement让我快乐，让它可信 -- 企业社会责任信息框架对在线品牌参与的影响
errMANAGEMENT DECISION
IF5.1
err2023-04-25
err6
PREAI
errCordero-Gutierrez, Rebeca; Aljarah, Ahmad; Lopez, Manuela; Lahuerta-Otero, Eva
err分享
err收藏
How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2021-07-19
err24
errOAAI
errLopez, Manuela; Sicilia, Maria; Verlegh, Peeter W. J.
err分享
err收藏
Intentional vs. unintentional influences of social media friends社交媒体朋友的有意与无意影响
errELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
IF6.3
err2020-07-01
err17
PREAI
errSicilia, Maria; Palazon, Mariola; Lopez, Manuela
err分享
err收藏
Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust利他主义和内部控制源作为参与众筹意愿的决定因素: 信任的中介作用
errJOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH
IF4.6
err2019-09-01
err25
errOAAI
errRodriguez-Ricardo, Yusimi; Sicilia, Maria; Lopez, Manuela
err分享
err收藏
Click like if you like it: the effect of directional posts on social network sites
errONLINE INFORMATION REVIEW
IF3.5
err2017-09-11
err6
errOAAI
errLopez, Manuela; Sicilia, Maria; Verlegh, Peeter W. J.
err分享
err收藏
Creating identification with brand communities on Twitter The balance between need for affiliation and need for uniqueness
errINTERNET RESEARCH
IF6.8
err2017-02-06
err52
PREAI
errLopez, Manuela; Sicilia, Maria; Alejandro Moyeda-Carabaza, Alberto
err分享
err收藏
The influence of Facebook friends on the intention to join brand pages
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2015-09-21
err21
PREAI
errPalazon, Mariola; Sicilia, Maria; Lopez, Manuela
err分享
err收藏
Determinants of E-WOM Influence: The Role of Consumers' Internet ExperienceE-wom影响力的决定因素: 消费者互联网体验的作用
errJOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH
IF4.6
err2014-01-01
err93
errOAAI
errLopez, Manuela; Sicilia, Maria
err分享
err收藏
How WOM marketing contributes to new product adoption Testing competitive communication strategies
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2013-07-19
err43
PREAI
errLopez, Manuela; Sicilia, Maria
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
L
Luis V. Casaló
H 指数: 54 · 论文数: 151
P
Peeter W.J. Verlegh
H 指数: 37 · 论文数: 152
M
María Sicilia Piñero
H 指数: 23 · 论文数: 96
B
Blend Ibrahim
H 指数: 21 · 论文数: 56
A
Ahmad Aljarah
H 指数: 19 · 论文数: 32
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