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M

María Sicilia Piñero

University of Murcia

23H指数
96论文数
2.4K被引数
收录论文 14
发表时间
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How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2021-07-19
err24
errOAAI
errLopez, Manuela; Sicilia, Maria; Verlegh, Peeter W. J.
err分享
err收藏
Intentional vs. unintentional influences of social media friends社交媒体朋友的有意与无意影响
errELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
IF6.3
err2020-07-01
err17
PREAI
errSicilia, Maria; Palazon, Mariola; Lopez, Manuela
err分享
err收藏
Fostering brand love in Facebook brand pages
errONLINE INFORMATION REVIEW
IF3.5
err2019-09-09
err38
PREAI
errPalazon, Mariola; Delgado-Ballester, Elena; Sicilia, Maria
err分享
err收藏
Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust利他主义和内部控制源作为参与众筹意愿的决定因素: 信任的中介作用
errJOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH
IF4.6
err2019-09-01
err25
errOAAI
errRodriguez-Ricardo, Yusimi; Sicilia, Maria; Lopez, Manuela
err分享
err收藏
Click like if you like it: the effect of directional posts on social network sites
errONLINE INFORMATION REVIEW
IF3.5
err2017-09-11
err6
errOAAI
errLopez, Manuela; Sicilia, Maria; Verlegh, Peeter W. J.
err分享
err收藏
Creating identification with brand communities on Twitter The balance between need for affiliation and need for uniqueness
errINTERNET RESEARCH
IF6.8
err2017-02-06
err52
PREAI
errLopez, Manuela; Sicilia, Maria; Alejandro Moyeda-Carabaza, Alberto
err分享
err收藏
The need to belong and self-disclosure in positive word-of-mouth behaviours: The moderating effect of self-brand connection
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2015-10-26
err65
PREAI
errSicilia, Maria; Delgado-Ballester, Elena; Palazon, Mariola
err分享
err收藏
The influence of Facebook friends on the intention to join brand pages
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2015-09-21
err21
PREAI
errPalazon, Mariola; Sicilia, Maria; Lopez, Manuela
err分享
err收藏
Determinants of E-WOM Influence: The Role of Consumers' Internet ExperienceE-wom影响力的决定因素: 消费者互联网体验的作用
errJOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH
IF4.6
err2014-01-01
err93
errOAAI
errLopez, Manuela; Sicilia, Maria
err分享
err收藏
How WOM marketing contributes to new product adoption Testing competitive communication strategies
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2013-07-19
err43
PREAI
errLopez, Manuela; Sicilia, Maria
err分享
err收藏
Revitalising brands through communication messages: the role of brand familiarity
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2012-02-10
err116
PREAI
errDelgado-Ballester, Elena; Navarro, Angeles; Sicilia, Maria
err分享
err收藏
The effects of the amount of information on cognitive responses in online purchasing tasks
errELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
IF6.3
err2010-03-01
err75
PREAI
errSicilia, Maria; Ruiz, Salvador
err分享
err收藏
The Effect of Web-Based Information Availability on Consumers' Processing and Attitudes
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2010-02-01
err28
PREAI
errSicilia, Maria; Ruiz, Salvador
err分享
err收藏
Effects of interactivity in a web site - The moderating effect of need for cognition
errJOURNAL OF ADVERTISING
IF7
err2005-11-01
err292
PREAI
errSicilia, M; Ruiz, S; Munuera, JL
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
P
Peeter W.J. Verlegh
H 指数: 37 · 论文数: 152
S
Salvador Ruíz de Maya
H 指数: 26 · 论文数: 142
E
Elena Delgado‐Ballester
H 指数: 24 · 论文数: 43
Á
Ángeles Navarro
H 指数: 19 · 论文数: 136
M
Manuela López
H 指数: 14 · 论文数: 45
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