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Ho Chi Minh City University Economics

Scholars635
Papers679
Citations3
Related Papers (679)
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Effect of KOLs' persuasiveness on impulsive buying behaviors: live streaming commerce
err2025-04-04
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errTran, Mai Dong; Ta, Kim Phuc; Luu, Huong Thao; Ta, Ngoc Bao Tram; Vo, Minh Y. Nhi; Pham, Anh Sao
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How brand experience and perceived value drive word-of-mouth and repurchase intention in F&B industry
err2025-04-01
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errLe, Thanh Tiep; Phan, Huynh Nhu; Vo, Hong Thu Uyen; Bui, Le Khanh Linh; Tran, Hoang Trang
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Consumer purchases of energy-efficient appliances: A systematic literature review and research agenda
err2025-04-01
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errNguyen, Hoang Viet; Le, Bao Ngoc; Lim, Weng Marc; Dang-Van, Thac; Nguyen, Ninh
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Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis
err2025-03-01
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PREAI
errLe, Minh T. H.; Nguyen, Thao K.; Mcclelland, Robert; Antunes, Pedro; Thuan, Nguyen Hoang
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The path from customer brand engagement to value co-creation in mobile branded apps
err2025-03-01
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PREAI
errThai, Trung Dam-Huy; Nguyen, Tin Trung; Tran, Trang P.; Kennedy, Eric L.
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The interactional effects of contextual and individual factors on work-home enrichment
err2025-02-14
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errNguyen, Diep T. N.; Nguyen, Huu-Ngoc; Teo, Stephen T. T.; Nguyen, Nhung Thi Hong; Quan, Tran Ha Minh
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Direct and indirect effect of risk on construction supply chain in disruption era: a service-oriented view
err2025-02-07
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errDuong, An Thi Binh; Ta, Thang Duc; Truong, Dung Quang; Hoang, Thinh Gia; Pham, Hiep; Hoang, Thu-Hang; Quang, Huy Truong
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Investor sentiment and market returns: A multi-horizon analysis
err2025-02-01
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errNguyen, Huan Huu; Ngo, Vu Minh; Pham, Luan Minh; Nguyen, Phuc Van
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