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Wolfgang Ulaga

e insead middle east campus, insead, abu dhabi, uaeview further author information

35H-index
97Paper Count
1.0WCitation Count
Published Papers 32
Publication Date
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errJournal of the Academy of Marketing Science
IF10.1
err2025-10-31
err0
errOAAI
errAnna Gehring; Wolfgang Ulaga; Andreas Eggert; Bryan Hochstein
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errJOURNAL OF PERSONAL SELLING & SALES MANAGEMENT
IF3.5
err2025-05-28
err0
errOAAI
errChristian Kowalkowski; Victoria Kramer; Sertan Eravci; Anna Salonen; Wolfgang Ulaga
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errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2025-04-01
err1
errOAAI
errBongers, Franziska M.; Keller, Alisa K.; Stoffer, Gloria; Schumann, Jan Hendrik; Totzek, Dirk; Ulaga, Wolfgang
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errSave
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2024-02-01
err5
errOAAI
errKowalkowski, Christian; Ulaga, Wolfgang
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errSave
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-09-05
err6
PREAI
errFaramarzi, Ashkan; Worm, Stefan; Ulaga, Wolfgang
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errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-04-01
err12
PREAI
errMosch, Philipp; Winkler, Corinna; Eggert, Curd-Georg; Schumann, Jan H.; Obermaier, Robert; Ulaga, Wolfgang
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errJOURNAL OF SERVICE RESEARCH
IF8.6
err2021-12-11
err3
errOAAI
errMustak, Mekhail; Ulaga, Wolfgang; Grohmann, Marcella; von Wangenheim, Florian
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errSave
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2020-09-24
err42
errOAAI
errBond, Edward U., III; de Jong, Ad; Eggert, Andreas; Houston, Mark B.; Kleinaltenkamp, Michael; Kohli, Ajay K.; Ritter, Thomas; Ulaga, Wolfgang
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errJOURNAL OF PERSONAL SELLING & SALES MANAGEMENT
IF3.5
err2020-06-24
err29
PREAI
errBoehm, Eva; Eggert, Andreas; Terho, Harri; Ulaga, Wolfgang; Haas, Alexander
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errSave
errJOURNAL OF MARKETING
IF10.4
err2019-11-14
err241
errOAAI
errZeithaml, Valarie A.; Jaworski, Bernard J.; Kohli, Ajay K.; Tuli, Kapil R.; Ulaga, Wolfgang; Zaltman, Gerald
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errSave
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2018-02-01
err161
PREAI
errEggert, Andreas; Ulaga, Wolfgang; Frow, Pennie; Payne, Adrian
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errSave
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2018-02-01
err81
PREAI
errUlaga, Wolfgang; Kohli, Ajay K.
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errSave
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2017-10-01
err59
errOAAI
errTerho, Harri; Eggert, Andreas; Ulaga, Wolfgang; Haas, Alexander; Boehm, Eva
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errSave
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-05-02
err77
PREAI
errWorm, Stefan; Bharadwaj, Sundar G.; Ulaga, Wolfgang; Reinartz, Werner J.
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errSave
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2015-02-01
err133
PREAI
errTerho, Harri; Eggert, Andreas; Haas, Alexander; Ulaga, Wolfgang
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errSave
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2014-09-10
err31
PREAI
errSteiner, Michael; Eggert, Andreas; Ulaga, Wolfgang; Backhaus, Klaus
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errSave
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2014-01-01
err159
PREAI
errUlaga, Wolfgang; Loveland, James M.
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errSave
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2013-05-03
err232
PREAI
errEggert, Andreas; Hogreve, Jens; Ulaga, Wolfgang; Muenkhoff, Eva
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errSave
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2012-01-01
err208
PREAI
errTerho, Harri; Haas, Alexander; Eggert, Andreas; Ulaga, Wolfgang
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errSave
errJOURNAL OF MARKETING
IF10.4
err2011-11-05
err717
PREAI
errUlaga, Wolfgang; Reinartz, Werner J.
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errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
V
Valarie A. Zeithaml
H-index: 62 · Papers: 112
A
Arun Sharma
H-index: 51 · Papers: 180
G
Gerald Zaltman
H-index: 49 · Papers: 187
A
Adrian Payne
H-index: 48 · Papers: 132
W
Werner Reinartz
H-index: 46 · Papers: 153
View more