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K

Kusum L. Ailawadi

Dartmouth College

33H-index
101Paper Count
8.3KCitation Count
Published Papers 18
Publication Date
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errJOURNAL OF MARKETING RESEARCH
IF5
err2025-01-22
err0
PREAI
errPalazzolo, Mike; Hu, Zoey; Ailawadi, Kusum; Pattabhiramaiah, Adithya
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errJOURNAL OF MARKETING
IF10.4
err2023-11-15
err2
errOAAI
errMa, Yu; Ailawadi, Kusum L.; Martos-Partal, Mercedes; Gonzalez-Benito, Oscar
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errSave
errBMC PUBLIC HEALTH
IF3.6
err2022-11-17
err0
errOAAI
errRicket, Iben M.; Brown, Jeremiah R.; MacKenzie, Todd A.; Ma, Yu; Grewal, Dhruv; Ailawadi, Kusum L.; Emond, Jennifer A.
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errSave
errthe academy of marketing science
IF4.9
err2020-05-01
err6
PREAI
errAilawadi, Kusum; Chan, Tat; Manchanda, Puneet; Sudhir, K.
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errSave
errJOURNAL OF MARKETING
IF10.4
err2018-10-08
err203
errOAAI
errDatta, Hannes; Ailawadi, Kusum L.; van Heerde, Harald J.
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errJOURNAL OF MARKETING RESEARCH
IF5
err2018-04-01
err29
PREAI
errAilawadi, Kusum L.; Ma, Yu; Grewal, Dhruv
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errSave
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2014-03-01
err52
PREAI
errAilawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; Neslin, Scott A.
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errJOURNAL OF MARKETING
IF10.4
err2013-05-01
err56
PREAI
errMa, Yu; Ailawadi, Kusum L.; Grewal, Dhruv
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errJOURNAL OF RETAILING
IF10.2
err2011-07-01
err211
PREAI
errGrewal, Dhruv; Ailawadi, Kusum L.; Gauri, Dinesh; Hall, Kevin; Kopalle, Praveen; Robertson, Jane R.
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errSave
errJOURNAL OF MARKETING
IF10.4
err2011-03-01
err84
PREAI
errMa, Yu; Ailawadi, Kusum L.; Gauri, Dinesh K.; Grewal, Dhruv
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errSave
errJOURNAL OF MARKETING RESEARCH
IF5
err2010-08-01
err101
PREAI
errAilawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; Kruger, Michael W.
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errSave
errJOURNAL OF RETAILING
IF10.2
err2009-03-01
err219
errOAAI
errAilawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; Gauri, Dinesh K.; Shankar, Venkatesh
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errSave
errJOURNAL OF MARKETING
IF10.4
err2008-11-01
err342
errOAAI
errAilawadi, Kusum L.; Pauwels, Koen; Steenkamp, Jan-Benedict E. M.
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errSave
errJOURNAL OF MARKETING RESEARCH
IF5
err2007-08-01
err97
PREAI
errAilawadi, Kusum L.; Gedenk, Karen; Lutzky, Christian; Neslin, Scott A.
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errSave
errthe academy of marketing science
IF4.9
err2005-02-01
err49
PREAI
errAilawadi, KL; Kopalle, PK; Neslin, SA
errShare
errSave
errJOURNAL OF RETAILING
IF10.2
err2004-01-01
err683
PREAI
errAilawadi, KL; Keller, KL
errShare
errSave
errJOURNAL OF MARKETING
IF10.4
err2001-01-01
err656
PREAI
errAilawadi, KL; Neslin, SA; Gedenk, K
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errSave
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err1999-09-01
err60
errOAAI
errAilawadi, KL; Gedenk, K; Neslin, SA
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errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
D
Dhruv Grewal
H-index: 100 · Papers: 358
J
Jan‐Benedict E.M. Steenkamp
H-index: 80 · Papers: 212
K
Kevin Lane Keller
H-index: 70 · Papers: 219
T
Todd A. MacKenzie
H-index: 68 · Papers: 510
N
Naveen Donthu
H-index: 62 · Papers: 189
View more