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Dorothy Yen

brunel business school

27H-index
89Paper Count
2.5KCitation Count
Published Papers 37
Publication Date
The Nudge Effect of “Happy to Chat” Badges: Evidence from England
err2026-06-05
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errOAAI
errDorothy A. Yen; Jung min Jang; Jingshan Yang; Ming-yao Jen; Christina Victor
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Trust in scientists and doctors: The roles of faith, politics, education and gender
err2025-11-16
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errOAAI
errSteven David Pickering; Martin Ejnar Hansen; Han Dorussen; Jason Reifler; Thomas J. Scotto; Yosuke Sunahara; Dorothy Yen
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Who gets in? a conjoint analysis of labour market demand and immigration preferences in England and Japan
err2025-09-01
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errOAAI
errKawakami, Riku; Scotto, Thomas J.; Dorussen, Han; Pickering, Steve; Reifler, Jason; Sunahara, Yosuke; Tago, Atsushi; Yen, Dorothy
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Journal of Macromarketing Special Issue: Healthy Ageing in Marketing
err2025-08-17
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errYousra Asaad; Dorothy Yen; Geraldine Cohen
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Leveraging folklore and fantasy to promote small destinations: the case of Visit Wales
err2023-10-03
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errOAAI
errDorothy Yen; Jungmin Jang; Liyuan Wei; Nigel Morgan; Annette Pritchard
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Primary school children's responses to food waste at school
err2022-03-08
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errOAAI
errYen, Dorothy A.; Cappellini, Benedetta; Dovey, Terry
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Towards a framework of healthy aging practices
err2022-03-01
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errOAAI
errYen, Dorothy; Cohen, Geraldine; Wei, Liyuan; Asaad, Yousra
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Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing
err2022-01-01
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errOAAI
errKeegan, Brendan James; Canhoto, Ana Isabel; Yen, Dorothy Ai-wan
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Thanks for the memories: Exploring city tourism experiences via social media reviews
err2021-10-01
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errYu, Qionglei; Pickering, Steve; Geng, Ruoqi; Yen, Dorothy A.
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Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure
err2020-08-24
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errOAAI
errNguyen, Bang; Chen, Junsong; Foroudi, Pantea; Yu, Xiaoyu; Chen, Cheng-Hao Steve; Yen, Dorothy A.
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Millennial Chinese consumers' perceived destination brand value
err2020-08-01
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errLuo, Jun; Dey, Bidit L.; Yalkin, Cagri; Sivarajah, Uthayasankar; Punjaisri, Khanyapuss; Huang, Yu-an; Yen, Dorothy A.
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Digital consumer culture and digital acculturation
err2020-04-01
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errDey, Bidit L.; Yen, Dorothy; Samuel, Lalnunpuia
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Tourism boycotts and animosity: A study of seven events
err2020-01-01
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errYu, Qionglei; McManus, Richard; Yen, Dorothy A.; Li, Xiang (Robert)
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