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M

Madhu Viswanathan

Loyola Marymount University

22H-index
89Paper Count
2.2KCitation Count
Published Papers 19
Publication Date
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errJOURNAL OF PUBLIC POLICY & MARKETING
IF4.7
err2026-06-10
err0
PREAI
errMadhu Viswanathan
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errJournal of Global Marketing
IF4.3
err2025-07-27
err0
PREAI
errMadhu Viswanathan; Gaurav R. Sinha; Edem Klobodu; Shubham Kumar Sinha
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errJOURNAL OF MACROMARKETING
IF2.3
err2024-12-05
err0
PREAI
errViswanathan, Madhu; Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu
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errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-11-28
err0
errOAAI
errViswanathan, Madhu; Sreekumar, Arun; Sridharan, Srinivas; Sinha, Gaurav R.
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errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2024-05-01
err2
errOAAI
errFerdous, Ahmed Shahriar; Akareem, Husain Salilul; Viswanathan, Madhu; Hollebeek, Linda D.; Ringer, Allison
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errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-04-17
err2
errOAAI
errViswanathan, Madhu; Sreekumar, Arun; Sridharan, Srinivas; Sinha, Gaurav R.
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errPSYCHOLOGY & MARKETING
IF9.1
err2023-03-01
err1
PREAI
errLalwani, Ashok K.; Lee, Hyejin; Shrum, L. J.; Viswanathan, Madhu
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errSave
errJOURNAL OF MARKETING RESEARCH
IF5
err2022-03-08
err3
PREAI
errYu, Shan; Ghosh, Mrinal; Viswanathan, Madhu
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errSave
errJOURNAL OF GLOBAL MARKETING
IF4.3
err2021-06-08
err5
PREAI
errViswanathan, Madhubalan; Sreekumar, Arun
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errhospitality marketing management
IF3
err2017-12-31
err20
PREAI
errViswanathan, Madhu
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errORGANIZATION & ENVIRONMENT
IF7.3
err2016-08-01
err14
PREAI
errViswanathan, Madhu; Venugopal, Srinivas; Minefee, Ishva; Guest, Jeremy S.; Marians, Benito J.; Bauza, Valerie; Valentino, Lauren; Kupaza, Ramadhani; Jones, Maria
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errSTRATEGIC MANAGEMENT JOURNAL
IF7.2
err2016-03-17
err16
PREAI
errChristensen, Lisa Jones; Siemsen, Enno; Branzei, Oana; Viswanathan, Madhu
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errPROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA
IF9.1
err2014-11-24
err2
errOAAI
errJung, Kiju; Shavitt, Sharon; Viswanathan, Madhu; Hilbe, Joseph M.
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errPROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA
IF9.1
err2014-08-04
err7
errOAAI
errJung, Kiju; Shavitt, Sharon; Viswanathan, Madhu; Hilbe, Joseph M.
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errSave
errPROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA
IF9.1
err2014-06-02
err69
errOAAI
errJung, Kiju; Shavitt, Sharon; Viswanathan, Madhu; Hilbe, Joseph M.
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errJOURNAL OF MACROMARKETING
IF2.3
err2014-02-03
err14
PREAI
errViswanathan, Madhu; Shultz, Clifford J., II; Sridharan, Srinivas
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errSave
errJOURNAL OF MACROMARKETING
IF2.3
err2014-02-03
err117
PREAI
errViswanathan, Madhu; Echambadi, Raj; Venugopal, Srinivas; Sridharan, Srinivas
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errJOURNAL OF MACROMARKETING
IF2.3
err2013-08-26
err58
PREAI
errViswanathan, Madhu; Jung, Kiju; Venugopal, Srinivas; Minefee, Ishva; Jung, In Woo
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errINTERNATIONAL JOURNAL OF PSYCHOLOGY
IF1.6
err2011-11-10
err39
errOAAI
errAu, Evelyn W. M.; Chiu, Chi-yue; Chaturvedi, Avinish; Mallorie, LeeAnn; Viswanathan, Madhu; Zhang, Zhi-Xue; Savani, Krishna
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Research Directions

No research directions
Co-authors
Cooperation Journals
C
Chi‐yue Chiu
H-index: 73 · Papers: 380
L
Linda D. Hollebeek
H-index: 60 · Papers: 185
A
Arun Sreekumar
H-index: 55 · Papers: 335
B
Benito J. Mariñas
H-index: 49 · Papers: 175
L
L. J. Shrum
H-index: 43 · Papers: 165
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