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Hannu Makkonen

university of vaasa

22H-index
65Paper Count
1.9KCitation Count
Published Papers 27
Publication Date
Advancing conceptual clarity in marketing science: Delineating process and systems perspectives on value co-creation
err2026-02-26
err0
PREAI
errHannu Makkonen; Jaakko Aspara; Christian Grönroos; Matti Mäntymäki
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What drives firm power across multiple levels of B2B analysis? Structured systematic literature review
err2025-07-18
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PREAI
errMaciej Mitręga; Douglas Wegner; Kadigia Faccin; Hannu Makkonen; Dariusz Siemieniako
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Artificial intelligence - driven sustainable development: Examining organizational, technical, and processing approaches to achieving global goals
err2023-10-06
err19
errOAAI
errKulkov, Ignat; Kulkova, Julia; Rohrbeck, Rene; Menvielle, Loick; Kaartemo, Valtteri; Makkonen, Hannu
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Delineating the fuzzy front end of market shaping
err2023-07-01
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errOAAI
errKindstrom, Daniel; Makkonen, Hannu; Kaartemo, Valtteri
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Technology entrepreneurship in healthcare: Challenges and opportunities for value creation
err2023-04-01
err17
errOAAI
errKulkov, Ignat; Ivanova-Gongne, Maria; Bertello, Alberto; Makkonen, Hannu; Kulkova, Julia; Rohrbeck, Rene; Ferraris, Alberto
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The rise of collaborative engagement platforms
err2022-02-18
err7
errOAAI
errLeipamaa-Leskinen, Hanna; Narvanen, Elina; Makkonen, Hannu
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CRM system implementation and firm performance: the role of consultant facilitation and user involvement
err2022-01-11
err15
errOAAI
errSuoniemi, Samppa; Zablah, Alex; Terho, Harri; Olkkonen, Rami; Straub, Detmar; Makkonen, Hannu
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Unfolding the simple heuristics of smart solution development
err2021-12-02
err12
errOAAI
errHuikkola, Tuomas; Kohtamaki, Marko; Rabetino, Rodrigo; Makkonen, Hannu; Holtkamp, Philipp
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