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A
Ashwin Malshe
Alvarez College of Business
10
H-index
43
Paper Count
757
Citation Count
0
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Published Papers
8
Publication Date
Publication Date
Impact Factor
Citations
Customer satisfaction: A multi-level framework
Journal of the Academy of Marketing Science
IF
10.1
2026-07-18
0
OA
AI
Vikas Mittal; Sonam Singh; Ashwin Malshe
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How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns
JOURNAL OF MARKETING RESEARCH
IF
5
2020-10-21
35
OA
AI
Malshe, Ashwin; Colicev, Anatoli; Mittal, Vikas
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Transcription Errors of Blood Glucose Values and Insulin Errors in an Intensive Care Unit: Secondary Data Analysis Toward Electronic Medical Record-Glucometer Interoperability
JMIR MEDICAL INFORMATICS
IF
3.8
2019-03-25
11
OA
AI
Sowan, Azizeh Khaled; Vera, Ana; Malshe, Ashwin; Reed, Charles
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The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF
10.1
2019-02-13
18
PRE
AI
Gretz, Richard T.; Malshe, Ashwin; Bauer, Carlos; Basuroy, Suman
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Rejoinder to Endogeneity bias in marketing research: Problem, causes and remedies
INDUSTRIAL MARKETING MANAGEMENT
IF
7.5
2019-02-01
21
PRE
AI
Gretz, Richard T.; Malshe, Ashwin
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Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media
JOURNAL OF MARKETING
IF
10.4
2018-01-01
205
OA
AI
Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen; O'Connor, Peter
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From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction
JOURNAL OF MARKETING
IF
10.4
2015-09-01
119
PRE
AI
Malshe, Ashwin; Agarwal, Manoj K.
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The role of regulatory fit on the attraction effect
JOURNAL OF CONSUMER PSYCHOLOGY
IF
6.1
2010-06-09
28
PRE
AI
Chatterjee, Subimal; Roy, Rajat; Malshe, Ashwin Vinod
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Research Directions
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Co-authors
Cooperation Journals
V
Vikas Mittal
H-index: 52 · Papers: 350
K
Koen Pauwels
H-index: 47 · Papers: 216
P
Peter O’Connor
H-index: 37 · Papers: 172
C
Charles C. Reed
H-index: 27 · Papers: 98
R
Rajat Roy
H-index: 21 · Papers: 86
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