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R

Rajat Roy

Bond University

21H-index
86Paper Count
1.9KCitation Count
Published Papers 28
Publication Date
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How self-construal and ad appeal shape the evaluation of sustainable luxury products: the interplay of self, pride, and gratitude
errMarketing Intelligence & Planning
IF0
err2025-10-17
err0
errOAAI
errJuyon Lee; Rajat Roy
errShare
errSave
Rhythm of the game: how time-of-day and gamification rewards influence pay-what-you-want payments
errEuropean Journal of Marketing
IF5.1
err2025-08-22
err0
errOAAI
errVishal Mehrotra; Rajat Roy
errShare
errSave
Enhancing effectiveness of public service advertisements: the role of mortality salience and negative message framing
errMarketing Intelligence & Planning
IF0
err2025-05-23
err0
errOAAI
errPreetha Menon; Rajat Roy; Giridhar Ramachandran; Rhea Roy
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errSave
Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2025-03-01
err0
PREAI
errRoy, Rajat; Naidoo, Vik
errShare
errSave
The role of materialism and social judgment in human-chatbot service interactions
errJOURNAL OF SERVICES MARKETING
IF4.5
err2025-03-01
err0
PREAI
errRoy, Rajat; Naidoo, Vik
errShare
errSave
Enhancing consumer evaluation of new products: The role of innovation newness and communication strategy
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2024-09-01
err1
errOAAI
errLee, Juyon; Chu, Wujin; Roy, Rajat
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errSave
The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2024-09-01
err0
PREAI
errRoy, Rajat; Togawa, Taku; Park, Jaewoo; Ishii, Hiroaki; Naidoo, Vik
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errSave
The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2024-03-18
err2
PREAI
errRoy, Rajat; Rabbanee, Fazlul K.; Awad, Diana; Mehrotra, Vishal
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errSave
How Envy Encourages Beliefs in Unethical Consumer Behaviour: The Role of Religiosity and Moral Awareness
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2023-11-28
err3
PREAI
errRoy, Rajat; Som, Anirban; Naidoo, Vik; Rabbanee, Fazlul K.
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errSave
Consumers' digital self-extension and pro-brand social media engagement - the role of culture
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2023-07-31
err5
PREAI
errRabbanee, Fazlul K.; Roy, Rajat; Roy, Sanjit K.; Sobh, Rana
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errSave
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2022-01-31
err26
errOAAI
errChieng, Fayrene; Sharma, Piyush; Kingshott, Russel P. J.; Roy, Rajat
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errSave
Exploring the role of spotlight effect in pay-what-you-want (PWYW) pricing-An anchoring and adjustment perspective
errPSYCHOLOGY & MARKETING
IF9.1
err2021-03-05
err28
errOAAI
errRoy, Rajat; Sharma, Piyush; Chan, Ricky Y. K.; Potdar, Vidyasagar
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errSave
The mitigating effect of matching regulatory focus with arousal-inducing stimuli in service failure situations
errPSYCHOLOGY & MARKETING
IF9.1
err2020-07-18
err24
errOAAI
errDas, Gopal; Roy, Rajat; Spence, Mark T.
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errSave
Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-05-18
err91
errOAAI
errRabbanee, Fazlul K.; Roy, Rajat; Spence, Mark T.
errShare
errSave
Effects of consumers' construal levels on post-impulse purchase emotions
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2019-12-11
err17
errOAAI
errTogawa, Taku; Ishii, Hiroaki; Onzo, Naoto; Roy, Rajat
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errSave
The karma of consumption: role of materialism in the pursuit of life satisfaction
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-11-22
err17
errOAAI
errRoy, Rajat; Rabbanee, Fazlul K.; Chaudhuri, Himadri Roy; Menon, Preetha
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errSave
An introduction to the special issue on the past, present and future research on deliberate lookalikes
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2019-09-16
err5
errOAAI
errDavcik, Nebojsa S.; Sharma, Piyush; Chan, Ricky; Roy, Rajat
errShare
errSave
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-07-11
err25
errOAAI
errRoy, Rajat; Naidoo, Vik
errShare
errSave
The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2017-05-02
err11
errOAAI
errRoy, Rajat
errShare
errSave
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-05-09
err42
errOAAI
errRoy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush
errShare
errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
R
Roland R. Roy
H-index: 95 · Papers: 602
I
Ian Phau
H-index: 59 · Papers: 478
P
Piyush Sharma
H-index: 50 · Papers: 347
S
Sanjit Kumar Roy
H-index: 42 · Papers: 244
V
Vidyasagar Potdar
H-index: 36 · Papers: 202
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