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Peter C. Verhoef

faculty of economics and business

73H-index
316Paper Count
3.6WCitation Count
Published Papers 88
Publication Date
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The impact of the first light purchase on purchase behavior: a replication across categories and households
errMarketing Letters
IF2.5
err2025-12-12
err0
PREAI
errNiels Holtrop; Kathleen Cleeren; Kelly Geyskens; Peter C. Verhoef
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Should customers of all brands be multichannel? Investigating the moderating role of brand tier
errJournal of Retailing
IF10.2
err2025-07-25
err0
errOAAI
errLara Lobschat; Lisan Lesscher; Peter C. Verhoef; Katherine N. Lemon
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The impact of nutrition claims on purchase behavior for food products
errInternational Journal of Research in Marketing
IF7.5
err2024-11-06
err0
errOAAI
errNiels Holtrop; Kathleen Cleeren; Kelly Geyskens; Peter C. Verhoef
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errSave
Where's Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2024-09-01
err0
errOAAI
errPonte, Gilian R.; Wieringa, Jaap E.; Boot, Tom; Verhoef, Peter C.
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errSave
The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2023-03-22
err2
errOAAI
errEggers, Felix; Beke, Frank T.; Verhoef, Peter C.; Wieringa, Jaap E.
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errSave
The Effects of Cultural Differences on Consumers' Willingness to Share Personal Information
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-11-16
err10
errOAAI
errSchumacher, Christopher; Eggers, Felix; Verhoef, Peter C. C.; Maas, Peter
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Reflections and predictions on effects of COVID-19 pandemic on retailing
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-07-22
err35
errOAAI
errVerhoef, Peter C.; Noordhoff, Corine S.; Sloot, Laurens
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errSave
Consumers' privacy calculus: The PRICAL index development and validation
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-03-01
err30
errOAAI
errBeke, Frank T.; Eggers, Felix; Verhoef, Peter C.; Wieringa, Jaap E.
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errSave
App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err66
errOAAI
errLiu, Huan; Lobschat, Lara; Verhoef, Peter C.; Zhao, Hong
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errSave
The Showrooming Phenomenon: It's More than Just About Price
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err211
errOAAI
errGensler, Sonja; Neslin, Scott A.; Verhoef, Peter C.
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Permission Marketing and Privacy Concerns - Why Do Customers (Not) Grant Permissions?
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err110
errOAAI
errKrafft, Manfred; Arden, Christine M.; Verhoef, Peter C.
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Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err150
errOAAI
errVerhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; Luo, Xueming; Abhishek, Vibhanshu; Andrews, Michelle; Bart, Yakov; Datta, Hannes; Fong, Nathan; Hoffman, Donna L.; Hu, Mandy Mantian; Novak, Tom; Rand, William; Zhang, Yuchi
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errSave
Does sustainability sell? The impact of sustainability claims on the success of national brands' new product introductions
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-12-01
err28
errOAAI
errvan Doorn, Jenny; Risselada, Hans; Verhoef, Peter C.
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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
errJOURNAL OF RETAILING
IF10.2
err2021-09-01
err13
errOAAI
errLiu, Huan; Lobschat, Lara; Verhoef, Peter C.; Zhao, Hong
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errSave
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-09-01
err27
errOAAI
errLesscher, Lisan; Lobschat, Lara; Verhoef, Peter C.
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errSave
Omni-channel retailing: some reflections
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2021-07-26
err51
errOAAI
errVerhoef, Peter C.
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errSave
The impact of hard discounter presence on store satisfaction and store loyalty
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-03-01
err8
errOAAI
errHunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M.
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Synergistic and cannibalization effects in a partnership loyalty program
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-01-29
err5
PREAI
errDorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; Bijmolt, Tammo H. A.
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errSave
Digital transformation: A multidisciplinary reflection and research agenda
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-01-01
err1.7K
errOAAI
errVerhoef, Peter C.; Broekhuizen, Thijs; Bart, Yakov; Bhattacharya, Abhi; Dong, John Qi; Fabian, Nicolai; Haenlein, Michael
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Sustainability Claims and Perceived Product Quality: The Moderating Role of Brand CSR
errSUSTAINABILITY
IF3.3
err2020-05-03
err11
errOAAI
errvan Doom, Jenny; Verhoef, Peter C.; Risselada, Hans
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Research Directions

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Co-authors
Cooperation Journals
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Dhruv Grewal
H-index: 100 · Papers: 358
A
A. Parasuraman
H-index: 77 · Papers: 219
W
William Rand
H-index: 75 · Papers: 328
R
Roland T. Rust
H-index: 72 · Papers: 227
P
Philip Hans Franses
H-index: 67 · Papers: 913
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